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Leading Through Data-Driven Insights: How to Go From “I Think” to “I Know”

I joined the hearing healthcare field about 35 years ago, serving in a variety of sales, sales leadership, and training roles. Historically, it has been a relatively low volume, high margin industry. We have seen more change in the last five years than in the past three decades combined. Consumers have more choices than ever …

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Three Easy-to-Keep Resolutions for a Clean Database in 2021

How confident are you that your database is clean? Can you make accurate assessments about your business’s health with the data it contains? If you’re not sure, don’t worry—you’re not alone – not everyone enjoys data crunching, plus, CQ Partners has your back! The importance of a clean database is that it allows your practice …

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Top 5 Reasons a Business Plan is Key to Your Success in 2021

Exactly one year ago, my uncle decided to set out for an adventure of a lifetime. He rode his bicycle across the country from Astoria, Oregon to Astoria in Queens, New York. He took his time to research his route, his stops, the equipment he needed, and the different types of terrain he would face. …

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Take Your Website from Good to Great with These 10 Tips

[et_pb_section fb_built=”1″ _builder_version=”3.19.12″ custom_padding=”0px||0px|” custom_css_main_element=”.et_pb_text li {padding-bottom: 10px;}”][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.19.12″ custom_padding=”0px||”][et_pb_row custom_padding=”0px||” _builder_version=”3.19.12″][et_pb_column type=”4_4″ _builder_version=”3.19.12″][et_pb_text admin_label=”intro” _builder_version=”3.19.14″ custom_margin=”0px|||” custom_padding=”0px|||”]You have a website. Today, everyone has a website. So, now what? Does your website blow your competitors’ websites out of the water? Almost every patient journey begins with or includes a Google search. Hopefully, your PPC …

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2018 Year in Review

[et_pb_section fb_built=”1″ _builder_version=”3.21.4″][et_pb_row _builder_version=”3.21.4″][et_pb_column type=”2_5″ _builder_version=”3.21.4″][et_pb_text _builder_version=”3.21.4″]It’s that time again to reflect on the past year, and we probably aren’t alone in saying that 2018 was a whirlwind. We enjoyed a busy, but productive and exciting year. Take a look at what we were up to and what’s on the horizon for 2019.[/et_pb_text][/et_pb_column][et_pb_column type=”3_5″ _builder_version=”3.21.4″][et_pb_text …

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Best Practices for Tracking PPC Leads

PPC (pay-per-click) advertising is a great digital marketing option for those looking for fresh prospects, especially if your market is flooded with traditional marketing efforts. The problem is that online marketing efforts can be difficult to track in the office. Some people will simply say “Google” or “I saw your website” when you ask them …

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Database = More Qualified Leads: The Who, Why & How

[et_pb_section bb_built=”1″ _builder_version=”3.0.65″ custom_padding=”0px|||” next_background_color=”#fcfcfc”][et_pb_row _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” _i=”0″ _address=”0.0″][et_pb_column type=”4_4″][et_pb_image _builder_version=”3.9″ src=”../../images/016120-header.jpg” /][et_pb_text _builder_version=”3.17.2″] Many of the practices that I speak to assume marketing is centered around bringing in new people. While that is a key component, that is not all that marketing is. The definition of marketing provided by the American Marketing …

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SERP, Meta Data, SEM, CTR…what does it all mean?

[et_pb_section bb_built=”1″ _builder_version=”3.0.65″ custom_padding=”0px|||” next_background_color=”#fcfcfc”][et_pb_row][et_pb_column type=”4_4″][et_pb_text admin_label=”intro” _builder_version=”3.17.2″ custom_margin=”0px|||” custom_padding=”0px|||”] You went to school to be a top-notch hearing healthcare provider, not a top-notch marketing executive, right? Reaching your customers, however, requires you to engage digital marketing and the language that goes along with it. Don’t stress yourself if you don’t know your site impressions …

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2017 CQ Partners Year in Review

[et_pb_section fb_built=”1″ _builder_version=”3.22.3″][et_pb_row _builder_version=”3.22.3″][et_pb_column type=”4_4″ _builder_version=”3.0.47″][et_pb_text _builder_version=”3.22.4″]What did we do in 2017? The short answer: a lot…last year was a productive, highly-caffeinated year at CQ Partners. As we look forward though, it’s important to reflect on the year that was. Take a look at what we accomplished for our Associates in 2017, and get ready, …

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Six Key Elements to an Effective Direct Mail Campaign

There are those individuals who believe that direct mail doesn’t work anymore, but our Associates’ numbers tell another story! Based on our practices’ data, the average cost-per-call is $247 and the cost-per-appointment is $442. Over the past year, direct mail generated an average of 40 percent ROI for our Associates. In fact, when it is …

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