Marketing has changed. Since 2000, essentially all businesses prepared for these changes with toll-free numbers and considered themselves ready for inbound marketing. Inbound marketing is waiting for consumers to call — or text, or visit, or click through to — your business. Use of the word waiting doesn’t do the concept justice, however. Inbound marketing […]
Master the data, better serve your customers! Read More »
In today’s business environment we’re fortunate to have access to a variety of marketing tools that let us communicate easier with our customers and prospects, observe competitors, and scrutinize the market. Many small business owners are competing more effectively using digital media (and extending the value of their traditional marketing efforts). These newer digital tools
Digital Marketing is more than just cool tools Read More »
Welcome to 2016! The world has become a show-me-you-know-me marketplace. Meaning, if companies want to keep customers happy and loyal they must first prove just how valuable customers are by making every interaction personal and relevant to their needs. The same is true for prospective customers and your database is full of those! So, how
The Customer Experience Imperative: Strategies for Relevant Marketing Read More »
Not so long ago we learned how to “Google it” to learn anything we wanted to know. It was a rapid rise to freedom of information and instant knowledge. Over the years since then there have been shifts in the Google landscape. Many people who wouldn’t even THINK of themselves as technical by nature have
Even the Changes are Changing Read More »
What if there was something you could do to make marketing for your business easier? Marketing planning and implementation doesn’t have to be a cumbersome process. There are ways to make it easy, through planning, organization, reporting and partnerships with marketing professionals. Just as there are different professionals who work on homes – contractors, electricians,
Automate Your Marketing Read More »
You Need a LinkedIn Strategy Why? Simple, because as the largest professional network on the Internet you will find anyone who matters to your business on there — from customers to prospects, from business partners to employees. The network adds two new members every second and is home to more than 250 million members worldwide.
How About LinkedIn? Read More »
There are a handful of excuses that people claim as valid reasons for not creating video. I don’t look good on camera or I don’t like my voice. I don’t have anything valuable to share. I am not popular enough or I am not brave enough I cannot afford to buy video equipment. I just
Typical Obstacles to Creating Video for Your Website Read More »
An effective website should be the primary tool in your overall digital marketing plan. It must be a brand-consistent portal that attracts patients, differentiates your practice, and enhances your reputation. As such, the primary method of conveying these objectives to prospective (and current) customers is via content. But, make no mistake; this should not be
Content: Web Marketing’s Holy Grail? Read More »
Nearly anything you do in life is subject to the principle that you’ll get 80% of your results from 20% of your input. Often referred to as “low-hanging fruit.” Said differently…here are five important marketing problems that can be fixed quickly and make everyone look like geniuses. When you begin using the web to market
Many people confuse marketing with advertising or vice versa. While both are important — they are very different. Knowing the difference and doing your homework can put your business on the path to substantial growth. First, a review of the definitions for each and then an explanation of how (and why) marketing and advertising differ
Building Awareness for Your Hearing Healthcare Brand: Community Outreach
Discover how to make your brand known by that specific group of people...
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Culture & Marketing: Make Your Hearing Healthcare Brand Come to Life
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Elevating Patient Experience: How to Create the Office of Tomorrow
Have you ever been to a medical office or a clinic and noticed that...
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CQ Partners works with high-achieving hearing healthcare providers who strive for excellence in patient care, professional development, and practice profitability. Learn from us and learn from our community of 1,000 growth-minded members. A true partnership means that all parties are engaged, open-minded, and solution oriented. If that sounds like you, CQ Partners is the perfect fit for your business.
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