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Digital Marketing

Digital marketing by CQ Partners

How Digital Marketing Gets More Patients into Your Practice

In 2023, most practice owners would agree that they’ve seen their patients become more tech savvy than ever before. These patients are using their cell phones and computers to do just about everything, so how can we make sure to meet them where they are, and get them to ultimately make an appointment? A strong …

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Pave the Way to a Smooth (and Profitable) Patient Journey

Pave the Way to a Smooth (and Profitable) Patient Journey

Patients have come to expect (and demand) easy interactions, convenient access, and an experience free from barriers. Do you have solutions? Other industries have primed patients to have high expectations when it comes to the experience they have with you. Think about it! Your patients can purchase their groceries online through Instacart, place their coffee …

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Search Engine Optimization

Digital Marketing in Healthcare: Why is SEO Important?

So, you have a website… You secured your hosting, built or had a site built for you, and now you can start raking in the traffic, right? Easy peasy! If you own a website, you have most likely heard of search engine optimization, or SEO. You may even have 3rd party marketing companies whispering in …

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The Four Keys to Managing Online Presence

It’s well known that today’s business needs to have a strong online presence to compete in our digital world. In the hearing healthcare world, our demographic is getting more tech-savvy than ever. Many younger baby boomers have used computers through much of their adult lives and nearly 80% of baby boomers use Facebook.   However, …

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Seven Tips for Hosting Virtual Community Events

We’ve learned a lot since the start of the pandemic. One thing I learned is that we can do virtually anything and almost everything virtually. From grocery shopping and doctor’s appointments to classes and meetings, we can do it all from the comfort of our homes, without ever having to put on shoes…or even pants. …

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Define a Winning Business Strategy with Our Four Elements of C-A-R-E

Industry influencers are creating a defining moment for hearing healthcare businesses. Will yours be among those that rise to the challenge and thrive? When you combine the economic decline created by the pandemic last year with the increasing presence and influence of Third Party Administrators (TPAs) and brand-name OTC options, it’s easy to get overwhelmed …

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Top 7 Marketing Trends of 2021 – Our Industry Partners Weigh In

We can’t predict the future; however, we can rely on experience, expertise and, leaders in the industry to help guide us with our biggest questions about marketing in 2021. The pandemic has impacted many components of our lives, including how we stay connected and communicate. Muffled sounds from masks, isolation, and Zoom calls have compelled …

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Is Your Website Ready for the Surge in Digital Traffic and Leads?

It’s no surprise that the digital world and its role in communication has changed dramatically since the start of the Coronavirus pandemic. Many of us have adjusted to working from home and relying more heavily on technology to communicate with coworkers, friends, and family. According to The New York Times, website usage for sites like …

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