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Digital Marketing

The Four Keys to Managing Online Presence

It’s well known that today’s business needs to have a strong online presence to compete in our digital world. In the hearing healthcare world, our demographic is getting more tech-savvy than ever. Many younger baby boomers have used computers through much of their adult lives and nearly 80% of baby boomers use Facebook.   However, …

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Seven Tips for Hosting Virtual Community Events

We’ve learned a lot since the start of the pandemic. One thing I learned is that we can do virtually anything and almost everything virtually. From grocery shopping and doctor’s appointments to classes and meetings, we can do it all from the comfort of our homes, without ever having to put on shoes…or even pants. …

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Define a Winning Business Strategy with Our Four Elements of C-A-R-E

Industry influencers are creating a defining moment for hearing healthcare businesses. Will yours be among those that rise to the challenge and thrive? When you combine the economic decline created by the pandemic last year with the increasing presence and influence of Third Party Administrators (TPAs) and brand-name OTC options, it’s easy to get overwhelmed …

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Top 7 Marketing Trends of 2021 – Our Industry Partners Weigh In

We can’t predict the future; however, we can rely on experience, expertise and, leaders in the industry to help guide us with our biggest questions about marketing in 2021. The pandemic has impacted many components of our lives, including how we stay connected and communicate. Muffled sounds from masks, isolation, and Zoom calls have compelled …

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Is Your Website Ready for the Surge in Digital Traffic and Leads?

It’s no surprise that the digital world and its role in communication has changed dramatically since the start of the Coronavirus pandemic. Many of us have adjusted to working from home and relying more heavily on technology to communicate with coworkers, friends, and family. According to The New York Times, website usage for sites like …

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Facebook Ads: Top 5 Benefits & Tips for Getting Started

Over the last several years, businesses have seen a steep decline in the reach of their organic content on Facebook. This is because Facebook made changes to its algorithm to prioritize content shared by friends and family over marketers and businesses. Not surprisingly, the amount of paid advertisements on the platform has skyrocketed as a …

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How to Ensure Your PPC Strategy Drives Positive ROI

It seems the biggest positive and negative aspects of marketing are the same thing: how quickly it changes and evolves! While digital marketing is hands down the fastest moving aspect of the marketing world, many business owners are slow to evolve in their marketing efforts, mainly because they’re still unsure how it works and whether …

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7 Ways to Get the Most Out of Your Facebook Business Page

Eighty-six percent of small businesses use Facebook as their preferred channel to connect with customers. If your practice happens to be a part of the other 14 percent, please stop what you’re doing and create a Facebook Business Page. Everyone else, please continue reading. Marketing your practice on Facebook is one of the least expensive …

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