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The Four Keys to Managing Online Presence

It’s well known that today’s business needs to have a strong online presence to compete in our digital world. In the hearing healthcare world, our demographic is getting more tech-savvy than ever. Many younger baby boomers have used computers through much of their adult lives and nearly 80% of baby boomers use Facebook.   However, …

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Top 7 Marketing Trends of 2021 – Our Industry Partners Weigh In

We can’t predict the future; however, we can rely on experience, expertise and, leaders in the industry to help guide us with our biggest questions about marketing in 2021. The pandemic has impacted many components of our lives, including how we stay connected and communicate. Muffled sounds from masks, isolation, and Zoom calls have compelled …

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Is Your Website Ready for the Surge in Digital Traffic and Leads?

It’s no surprise that the digital world and its role in communication has changed dramatically since the start of the Coronavirus pandemic. Many of us have adjusted to working from home and relying more heavily on technology to communicate with coworkers, friends, and family. According to The New York Times, website usage for sites like …

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Take Your Website from Good to Great with These 10 Tips

[et_pb_section fb_built=”1″ _builder_version=”3.19.12″ custom_padding=”0px||0px|” custom_css_main_element=”.et_pb_text li {padding-bottom: 10px;}”][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.19.12″ custom_padding=”0px||”][et_pb_row custom_padding=”0px||” _builder_version=”3.19.12″][et_pb_column type=”4_4″ _builder_version=”3.19.12″][et_pb_text admin_label=”intro” _builder_version=”3.19.14″ custom_margin=”0px|||” custom_padding=”0px|||”]You have a website. Today, everyone has a website. So, now what? Does your website blow your competitors’ websites out of the water? Almost every patient journey begins with or includes a Google search. Hopefully, your PPC …

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Best Practices for Tracking PPC Leads

PPC (pay-per-click) advertising is a great digital marketing option for those looking for fresh prospects, especially if your market is flooded with traditional marketing efforts. The problem is that online marketing efforts can be difficult to track in the office. Some people will simply say “Google” or “I saw your website” when you ask them …

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SERP, Meta Data, SEM, CTR…what does it all mean?

[et_pb_section bb_built=”1″ _builder_version=”3.0.65″ custom_padding=”0px|||” next_background_color=”#fcfcfc”][et_pb_row][et_pb_column type=”4_4″][et_pb_text admin_label=”intro” _builder_version=”3.17.2″ custom_margin=”0px|||” custom_padding=”0px|||”] You went to school to be a top-notch hearing healthcare provider, not a top-notch marketing executive, right? Reaching your customers, however, requires you to engage digital marketing and the language that goes along with it. Don’t stress yourself if you don’t know your site impressions …

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Online Chat: How to Start, What to Expect

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Common Elements of a Successful Website

Today’s marketing landscape requires a multi-media approach and digital marketing is an ever-growing part of a strong marketing strategy. The Pew Research Center has found that now, more than ever, when people see a direct mail piece or newspaper ad, they are more likely to search for you online to evaluate if your practice seems …

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Marketing Trends You Need to Know.

We all know that marketing can be challenging! At CQ Partners we want to make sure our Associates are getting the most value from their marketing investment. To do that we routinely analyze our customers’ marketing program results. Then, we assess the performance of the individual practice’s efforts against their marketing plan and provide recommendations …

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Marketing Trends You Need to Know.

We all know that marketing can be expensive! At CQ Partners we want to make sure that our Associates are getting the most value from their marketing investment. To do that we routinely analyze our customers’ marketing program results. Then, we assess the performance of the individual practice’s efforts against their marketing plan and provide …

Marketing Trends You Need to Know. Read More »