We can’t predict the future; however, we can rely on experience, expertise and, leaders in the industry to help guide us with our biggest questions about marketing in 2021. The pandemic has impacted many components of our lives, including how we stay connected and communicate. Muffled sounds from masks, isolation, and Zoom calls have compelled …
Top 7 Marketing Trends of 2021 – Our Industry Partners Weigh In Read More »
Eighty-six percent of small businesses use Facebook as their preferred channel to connect with customers. If your practice happens to be a part of the other 14 percent, please stop what you’re doing and create a Facebook Business Page. Everyone else, please continue reading. Marketing your practice on Facebook is one of the least expensive …
7 Ways to Get the Most Out of Your Facebook Business Page Read More »
You have a website. Today, everyone has a website. So, now what? Does your website blow your competitors’ websites out of the water? Almost every patient journey begins with or includes a Google search. Hopefully, your PPC (Paid Per Click) and SEO game is on point and driving prospects to your website. But how many …
Take Your Website from Good to Great with These 10 Tips Read More »
While it is true that advertisements don’t drive as much traffic as they once did, they are still effective! In CQ’s most recent ROI report (compiled from Associates’ marketing data), ads brought in a slightly negative ROI (-4 percent) and brought in few opportunities, BUT 72 percent of those completed appointments were converted to sales! …
Seven Things to Consider When You Run Your Next Ad Read More »
So you want to write a blog and post on social media? Today’s digital marketing requires more than just a static website. Social media and blogging have become popular ways for practices to boost their online presence. Baby boomers are active on social media and blogging offers a great way to increase your SEO — …
Social Media and Blogging: What to post and what to write about. Read More »
CQ Partners Consumer Behavior Series: Message Framing The way we communicate to customers through marketing materials is extremely important when it comes to their feelings and opinions about, and ultimately their purchasing decisions towards our brand. From the tone we set to the phrasing we use, the way we communicate in an advertising landscape can …
Gain- vs. Loss-Framed Messaging: What do patients best respond to? Read More »
Generating a steady supply of patients and maintaining a full schedule is a critical part in developing a profitable practice. However, we all know it can be a challenging process. Now is the time to reevaluate your business to determine what initiatives are effectively driving traffic to your office and what things you can be …
Lead Generation: What is it and where do I start? Read More »
Newsletters keep subscribers informed about your business and brand while building a trusted relationship. Many companies produce and distribute newsletters either printed or thru email on a consistent basis. While people understand the importance of it, it’s not always easy to come up with content ideas for them. Content that’s helpful to the subscriber Your …
You Need a LinkedIn Strategy Why? Simple, because as the largest professional network on the Internet you will find anyone who matters to your business on there — from customers to prospects, from business partners to employees. The network adds two new members every second and is home to more than 250 million members worldwide. …
Year-Round Success: Strategies for Nurturing People and Culture
When it comes to running a thriving healthcare business, I’m a firm believer...
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Employee Spotlight: Liz Rutkowski
For nearly five years, Liz Rutkowski has been helping practices succeed...
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Experience the Impact of Reconnect ‘24 (VIDEO)
Relive hearing healthcare’s favorite event! Reconnect ’24 left us ready...
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CQ Partners works with high-achieving hearing healthcare providers who strive for excellence in patient care, professional development, and practice profitability. Learn from us and learn from our community of 1,000 growth-minded members. A true partnership means that all parties are engaged, open-minded, and solution oriented. If that sounds like you, CQ Partners is the perfect fit for your business.
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