Why Use Direct Mail?
Direct mail is easy, reliable, and it works. It works with your other marketing efforts to get you more appointments. Direct Mail should be a part of your marketing along with CQ Digital, database nurture, and other solutions.
Start your direct mail campaign!
Quick Facts About Direct Mail
![](https://www.cq-partners.com/wp-content/uploads/2023/09/dm_orange@2x.png")
People who arrive for their test are 50% more likely to purchase after exposure to Direct Mail than other forms of media.
It is best practice to send a mailing multiple times to determine its effectiveness.
While there is no “magic number” of times a consumer must see a message before it leads to a conversion, studies show that messages are more effective when seen at least 7-9 times.
People who utilize Direct Mail see a 25% boost in all other forms of marketing.
Two Main Approaches to Direct Mail
Targeted Direct Mail
- Ideal for the majority of practices.
- Uses a traditional direct mail approach, which targets recipients based on set criteria.
Every Door Direct Mail
- Ideal for practices with multiple locations or larger practices that have done direct mail before.
- Uses an EDDM approach, which delivers your mailing to every single address within the selected area.
