A strategy for new patient acquisition
Why Use Direct Mail?
Direct mail is easy, reliable, and it works. It works with your other marketing efforts to get you more appointments. Direct Mail should be a part of your marketing along with CQ Digital, database nurture, and other solutions.
Start your direct mail campaign!
Quick Facts About Direct Mail
People who arrive for their test are 50% more likely to purchase after exposure to Direct Mail than other forms of media.
It is best practice to send a mailing multiple times to determine its effectiveness.
While there is no “magic number” of times a consumer must see a message before it leads to a conversion, studies show that messages are more effective when seen at least 7-9 times.
People who utilize Direct Mail see a 25% boost in all other forms of marketing.
Two Main Approaches to Direct Mail
Targeted Direct Mail
- Ideal for the majority of practices.
- Uses a traditional direct mail approach, which targets recipients based on set criteria.
Every Door Direct Mail
- Ideal for practices with multiple locations or larger practices that have done direct mail before.
- Uses an EDDM approach, which delivers your mailing to every single address within the selected area.