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Strategy

Buying OTC Hearing Aids

CQ Can Help You Be the Signal in the Noise – Seeing the Over the Counter (OTC) Announcement as an Opportunity

As an Audiologist for almost 25 years, I have never seen more of a golden opportunity than now to shout from the rooftops the importance of hearing healthcare! In my consulting role at CQ Partners as Director of Audiology, I am often asked how my practices can reach and help more people. Well, this my …

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Search Engine Optimization

Digital Marketing in Healthcare: Why is SEO Important?

So, you have a website… You secured your hosting, built or had a site built for you, and now you can start raking in the traffic, right? Easy peasy! If you own a website, you have most likely heard of search engine optimization, or SEO. You may even have 3rd party marketing companies whispering in …

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CQ Audiology Advisory Council

Exciting Things to Come from the CQ Audiology Advisory Council

CQ Partners 20-person Council is comprised of Audiologists from all across the country in a variety of clinical settings; all with a common goal of bridging clinical and business best practices to better serve patients with hearing loss. Purpose of The Council The Council brings together experts in the field of audiology and provides our …

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Leading Through Data-Driven Insights: How to Go From “I Think” to “I Know”

I joined the hearing healthcare field about 35 years ago, serving in a variety of sales, sales leadership, and training roles. Historically, it has been a relatively low volume, high margin industry. We have seen more change in the last five years than in the past three decades combined. Consumers have more choices than ever …

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Telehearing Care: Party Like it’s 2020

In the March/April 2020 issue of Audiology Today, the magazine published by the American Academy of Audiology, an article titled, “Party Like it’s 1999,” featured a comparison of 1999 predictions on the future of the audiology profession from top leaders in audiology with today’s 2020 professional status. Revealing their hindsight perspective on those predictions, the …

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Community Outreach: Do It Right & Drive More Sales

Hopefully, you’ve spent 2019 focusing on your practice. Not just making sure you’re selling hearing aids but working on the internal health of the business: You’ve completed a pricing analysis, ensured every employee has the right training to be successful, and you’re executing a marketing plan (hopefully with CQ Partners managing it!). But you haven’t …

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