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Externship Blog

Partnering for Success — Externs & CQ Partners

By Dawn Troutt and Taylor Bredbenner Did you know CQ Partners can assist with hiring fourth-year externs? Externships are a great way for practices to build a long-term talent pipeline, while also giving back by facilitating an important learning experience for students. Benefits of hiring an extern for your practice include: “Try before you buy” …

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Beat the Burnout Presentation

Beat the Burnout: Managing Stress in Hearing Healthcare

Don’t let burnout take over — beat it! Overwhelming feelings of stress, anxiety, and fatigue are becoming all too common in hearing healthcare. In fact, Beat the Burnout was the most attended class at Reconnect ’24! Not only can burnout have a major impact on your mental and physical well-being, but it can also lead …

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People and culture blog

Year-Round Success: Strategies for Nurturing People and Culture

When it comes to running a thriving healthcare business, I’m a firm believer that nothing is more important than the people and the culture. These two elements are symbiotic in nature, and without intentionality, can take on a life of their own. These can feel like intangible concepts – so let’s talk about some concrete …

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Paid Media Search Advertising

7 Things You Should Know About Paid Search Advertising

Should your marketing budget include room for paid digital advertising? It may seem like enough to rely on organic methods, but committing to an effective, comprehensive digital marketing strategy means including paid advertisements that will put you at the top of search engines. Not only will you become more competitive in your market, but you’ll …

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Digital strategy more than a website

Why Your Digital Strategy is More Than a Basic Website

Digital marketing is constantly evolving, so how can you be sure your digital strategy is effective? A website is a great first step but optimizing that website to create the best experience for patients, and maximizing opportunities across the digital landscape will help you help more people hear better. Having a digital marketing strategy allows …

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Opportunity Mindset

How Your Opportunity Mindset Results in Effective Scheduling

What does it take to fill your schedule with real opportunities? There are many factors impacting the hearing healthcare industry today, whether it’s over-the-counter devices, big box stores, managed care, or unlimited marketing budgets. Whatever is challenging you, you have to think differently in order to move forward. An opportunity mindset is focused on true …

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Audiology leader blog

Developing the Audiology Leader of Tomorrow

In the constantly changing world of audiology, how do you establish yourself as a leader? The modern practice looks completely different than it did decades ago, and motivating a winning team requires a refined leadership style. By knowing what a modern organization looks like and embracing the skills required to succeed, you can become the …

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Writing unique content

Unique Content: What it Means for You and Your Patients

What makes a compelling hearing healthcare website? Well, there’s a lot! You need eye-catching and accessible graphics, a functional user interface, a responsive design, and so much more. One of the most important components of your digital strategy, however, is unique content. Your content builds an image of your practice in patients’ minds and can …

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How to Make Great First Impressions

Everything You Need to Know About Making Great First Impressions

The first impression you have on a patient can make or break their hearing health journey. In fact, a recent clinical study concluded that a first impression has a strong impact on how patients perceive a healthcare professional’s communication approach and can help to facilitate or inhibit further interaction. Patients can take years to seek …

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