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CQ Audiology Advisory Council

Exciting Things to Come from the CQ Audiology Advisory Council

CQ Partners 20-person Council is comprised of Audiologists from all across the country in a variety of clinical settings; all with a common goal of bridging clinical and business best practices to better serve patients with hearing loss. Purpose of The Council The Council brings together experts in the field of audiology and provides our …

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Leading Through Data-Driven Insights: How to Go From “I Think” to “I Know”

I joined the hearing healthcare field about 35 years ago, serving in a variety of sales, sales leadership, and training roles. Historically, it has been a relatively low volume, high margin industry. We have seen more change in the last five years than in the past three decades combined. Consumers have more choices than ever …

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Telehearing Care: Party Like it’s 2020

In the March/April 2020 issue of Audiology Today, the magazine published by the American Academy of Audiology, an article titled, “Party Like it’s 1999,” featured a comparison of 1999 predictions on the future of the audiology profession from top leaders in audiology with today’s 2020 professional status. Revealing their hindsight perspective on those predictions, the …

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Community Outreach: Do It Right & Drive More Sales

Hopefully, you’ve spent 2019 focusing on your practice. Not just making sure you’re selling hearing aids but working on the internal health of the business: You’ve completed a pricing analysis, ensured every employee has the right training to be successful, and you’re executing a marketing plan (hopefully with CQ Partners managing it!). But you haven’t …

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Tips for Filling Your Schedule with More New Patients

[et_pb_section bb_built=”1″ _builder_version=”3.11.1″ custom_padding=”0px|||” custom_css_main_element=”.et_pb_text li {padding-bottom: 10px;}” next_background_color=”#fcfcfc”][et_pb_row _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text admin_label=”intro” _builder_version=”3.15″ custom_margin=”0px|||” custom_padding=”0px|||”] One of the most common questions I hear from practice owners is a crucial one: “What can I do to bring new patients in the door?” This fundamental question can be the difference between a practice that …

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Facebook 101: Navigating Posts, Boosted Posts, and Facebook Ads

[et_pb_section bb_built=”1″ _builder_version=”3.11.1″ custom_padding=”0px|||” custom_css_main_element=”.et_pb_text li {padding-bottom: 10px;}” next_background_color=”#fcfcfc”][et_pb_row _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_image src=”https://gallery.mailchimp.com/86ba035b43f1852d73fe896be/images/216a1f9f-c422-44af-aadd-2f4a2cc1e9b9.png” _builder_version=”3.12.2″ /][et_pb_text admin_label=”intro” _builder_version=”3.17.2″ custom_margin=”0px|||” custom_padding=”0px|||”] As Facebook has grown over the years into a rich platform for marketers and clinics to advertise and promote their services, it has segmented into three separate pathways for promotion. So what’s the difference between …

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Best Practices for Tracking PPC Leads

PPC (pay-per-click) advertising is a great digital marketing option for those looking for fresh prospects, especially if your market is flooded with traditional marketing efforts. The problem is that online marketing efforts can be difficult to track in the office. Some people will simply say “Google” or “I saw your website” when you ask them …

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Database = More Qualified Leads: The Who, Why & How

[et_pb_section bb_built=”1″ _builder_version=”3.0.65″ custom_padding=”0px|||” next_background_color=”#fcfcfc”][et_pb_row _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” _i=”0″ _address=”0.0″][et_pb_column type=”4_4″][et_pb_image _builder_version=”3.9″ src=”../../images/016120-header.jpg” /][et_pb_text _builder_version=”3.17.2″] Many of the practices that I speak to assume marketing is centered around bringing in new people. While that is a key component, that is not all that marketing is. The definition of marketing provided by the American Marketing …

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