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Reconnect 2024

Experience the Impact of Reconnect ‘24

Relive hearing healthcare’s favorite event! Reconnect ’24 left us ready to face new challenges and achieve the growth we desire. Just a few of the highlights include connecting at our festive welcome party, learning how to reach our goals with courage, trust, and vulnerability with Nicole Malachowski, and practicing gratitude and self-care with Shannon Cassidy. …

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Companions at hearing healthcare appts.

Companions: Your Game-Changer for Patient Appointments

52.1% of hearing aid purchasers stated that a companion was a major influence on their decision to move forward with hearing aids, but why? The difference that having a companion, or third party, present makes on patient care is tremendous, but to see that difference, your entire practice needs to believe in the benefits of …

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Reconnect '22 Audiology Industry

How to Make the Most Out of Your Reconnect ’22 Experience

With Reconnect ’22 just on the horizon, people are asking: how can each attendee get the most out of the event? There’s plenty of value in just being at Reconnect, but by coming prepared with an idea of what you’re hoping to gain and a post-event plan, you can elevate your experience and put yourself …

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insurance paperwork and hearing health

Navigating Managed Care in Hearing Healthcare

I’ll never forget the moment, in 2009, when my primary care physician asked: “So, what do you do for a living?” Upon learning that I was on the practice management and business consulting side of the hearing industry, she immediately dove into ranting and raving about diminishing insurance reimbursements. Once she finally got around to …

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Leading Through Data-Driven Insights: How to Go From “I Think” to “I Know”

I joined the hearing healthcare field about 35 years ago, serving in a variety of sales, sales leadership, and training roles. Historically, it has been a relatively low volume, high margin industry. We have seen more change in the last five years than in the past three decades combined. Consumers have more choices than ever …

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Own Your Success. Control Your Destiny. Your P&L is the Key to the Lock.

Whether you realize it or not, your business has a report card. Knowing how to read it and regularly reviewing it will empower you to control the performance of your business. Knowledge is power. It’s a cliché because it’s true. The more informed you are about the performance of your business, the better equipped you’ll …

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Final Rule on Overtime: Everything You Need to Know for 2020

Last month, the U.S. Department of Labor published its long-awaited Final Rule to the “white collar” overtime exemptions which will go into effect on January 1, 2020. The federal Fair Labor Standards Act (FLSA) overtime rule determines whether employees are eligible or exempt for overtime pay. To be exempt from overtime under the FLSA, employees …

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Six Key Elements to an Effective Direct Mail Campaign

There are those individuals who believe that direct mail doesn’t work anymore, but our Associates’ numbers tell another story! Based on our practices’ data, the average cost-per-call is $247 and the cost-per-appointment is $442. Over the past year, direct mail generated an average of 40 percent ROI for our Associates. In fact, when it is …

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