What makes a brand? Is it a tagline? A color scheme or logo? No, a brand is so much more than that! Just like you, your practice’s brand has a unique personality and voice. When you identify and develop these traits, your practice earns trust, builds a stellar reputation, and forms loyal patient relationships for […]
Culture & Marketing: Make Your Hearing Healthcare Brand Come to Life Read More »
Have you ever been to a medical office or a clinic and there seems to be noticeable clutter and chaos when you first walk in? It probably caused you to pause and think about the type of care you’re going to receive as a patient. The first impression, and each experience afterwards, is crucial for
Elevating Patient Experience: How to Create the Office of Tomorrow Read More »
Digital marketing is constantly evolving, so how can you be sure your digital strategy is effective? A website is a great first step but optimizing that website to create the best experience for patients, and maximizing opportunities across the digital landscape will help you help more people hear better. Having a digital marketing strategy allows
Why Your Digital Strategy is More Than a Basic Website Read More »
What makes a compelling hearing healthcare website? Well, there’s a lot! You need eye-catching and accessible graphics, a functional user interface, a responsive design, and so much more. One of the most important components of your digital strategy, however, is unique content. Your content builds an image of your practice in patients’ minds and can
Unique Content: What it Means for You and Your Patients Read More »
The first impression you have on a patient can make or break their hearing health journey. In fact, a recent clinical study concluded that a first impression has a strong impact on how patients perceive a healthcare professional’s communication approach and can help to facilitate or inhibit further interaction. Patients can take years to seek
Everything You Need to Know About Making Great First Impressions Read More »
52.1% of hearing aid purchasers stated that a companion was a major influence on their decision to move forward with hearing aids, but why? The difference that having a companion, or third party, present makes on patient care is tremendous, but to see that difference, your entire practice needs to believe in the benefits of
Companions: Your Game-Changer for Patient Appointments Read More »
With the rise of managed care in hearing healthcare, practices are working harder than ever to grow their revenue, but that doesn’t mean your goals are unreachable. With an understanding of your current business and the adjustments you need to make, you can stay on track to grow your practice. Here is a breakdown of
Managing Managed Care Read More »
Patients have come to expect (and demand) easy interactions, convenient access, and an experience free from barriers. Do you have solutions? Other industries have primed patients to have high expectations when it comes to the experience they have with you. Think about it! Your patients can purchase their groceries online through Instacart, place their coffee
Pave the Way to a Smooth (and Profitable) Patient Journey Read More »
Many of us entered the audiology profession due to a desire to help people and give back. Of course, experiencing an individual hear for the first time with their new hearing devices or cochlear implant can be lifechanging, but what if we could also be lifesaving for our patients? If we begin to embrace practicing
Hearing, Balance, and Mental Health Read More »
Are you offering ear cleaning services in your hearing healthcare office? If not, you may want to consider it. It will not only become a valuable service, it will also make you stand out from your competition. I started ear cleaning services about 5 years ago because my patients were asking for it! They didn’t
Earwax Doesn’t Have to Be a Sticky Situation! Read More »
AirPods and the Rise of OTC Hearing Devices: Accessibility and the Roadblocks Ahead
In recent years, many companies have attempted to enter or...
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Employee Spotlight: Taylor Bredbenner
After just over one year of working with CQ Partners, Taylor Bredbenner has...
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Recruiting in Hearing Healthcare: How to Hire and Retain Great Employees
Hiring employees for your hearing healthcare practice in 2025 is no easy task...
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CQ Partners works with high-achieving hearing healthcare providers who strive for excellence in patient care, professional development, and practice profitability. Learn from us and learn from our community of 1,000 growth-minded members. A true partnership means that all parties are engaged, open-minded, and solution oriented. If that sounds like you, CQ Partners is the perfect fit for your business.
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