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Patient Experience

Digital strategy more than a website

Why Your Digital Strategy is More Than a Basic Website

Digital marketing is constantly evolving, so how can you be sure your digital strategy is effective? A website is a great first step but optimizing that website to create the best experience for patients, and maximizing opportunities across the digital landscape will help you help more people hear better. Having a digital marketing strategy allows …

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Writing unique content

Unique Content: What it Means for You and Your Patients

What makes a compelling hearing healthcare website? Well, there’s a lot! You need eye-catching and accessible graphics, a functional user interface, a responsive design, and so much more. One of the most important components of your digital strategy, however, is unique content. Your content builds an image of your practice in patients’ minds and can …

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How to Make Great First Impressions

Everything You Need to Know About Making Great First Impressions

The first impression you have on a patient can make or break their hearing health journey. In fact, a recent clinical study concluded that a first impression has a strong impact on how patients perceive a healthcare professional’s communication approach and can help to facilitate or inhibit further interaction. Patients can take years to seek …

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Companions at hearing healthcare appts.

Companions: Your Game-Changer for Patient Appointments

52.1% of hearing aid purchasers stated that a companion was a major influence on their decision to move forward with hearing aids, but why? The difference that having a companion, or third party, present makes on patient care is tremendous, but to see that difference, your entire practice needs to believe in the benefits of …

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Pave the Way to a Smooth (and Profitable) Patient Journey

Pave the Way to a Smooth (and Profitable) Patient Journey

Patients have come to expect (and demand) easy interactions, convenient access, and an experience free from barriers. Do you have solutions? Other industries have primed patients to have high expectations when it comes to the experience they have with you. Think about it! Your patients can purchase their groceries online through Instacart, place their coffee …

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Tinnitus Awareness in February

How I Talked a Tinnitus Patient off the Ledge in 4 Steps

When a tinnitus patient comes into your office, they are likely already overwhelmed with how it is impacting their life, and they may even have frustrations with how their tinnitus has been addressed in the past. The phrase “learn to live with it” is sometimes used as the catch-all for tinnitus problems.  While all of …

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Practice Differentiation: Seven Areas of Best Practice

The most important asset you have as a business owner/administrator is the people that work for you and the brand that you create to support your patients. The question we’re asked most often as practice consultants is “How can we set our practice apart from our competition and protect ourselves from industry disruptors?” Below are …

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