Patient Experience

Marketing Culture Branding Blog

Culture & Marketing: Make Your Hearing Healthcare Brand Come to Life

What makes a brand? Is it a tagline? A color scheme or logo? No, a brand is so much more than that! Just like you, your practice’s brand has a unique personality and voice. When you identify and develop these traits, your practice earns trust, builds a stellar reputation, and forms loyal patient relationships for […]

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office of tomorrow blog

Elevating Patient Experience: How to Create the Office of Tomorrow

Have you ever been to a medical office or a clinic and there seems to be noticeable clutter and chaos when you first walk in? It probably caused you to pause and think about the type of care you’re going to receive as a patient. The first impression, and each experience afterwards, is crucial for

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Digital strategy more than a website

Why Your Digital Strategy is More Than a Basic Website

Digital marketing is constantly evolving, so how can you be sure your digital strategy is effective? A website is a great first step but optimizing that website to create the best experience for patients, and maximizing opportunities across the digital landscape will help you help more people hear better. Having a digital marketing strategy allows

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Writing unique content

Unique Content: What it Means for You and Your Patients

What makes a compelling hearing healthcare website? Well, there’s a lot! You need eye-catching and accessible graphics, a functional user interface, a responsive design, and so much more. One of the most important components of your digital strategy, however, is unique content. Your content builds an image of your practice in patients’ minds and can

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How to Make Great First Impressions

Everything You Need to Know About Making Great First Impressions

The first impression you have on a patient can make or break their hearing health journey. In fact, a recent clinical study concluded that a first impression has a strong impact on how patients perceive a healthcare professional’s communication approach and can help to facilitate or inhibit further interaction. Patients can take years to seek

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Companions at hearing healthcare appts.

Companions: Your Game-Changer for Patient Appointments

52.1% of hearing aid purchasers stated that a companion was a major influence on their decision to move forward with hearing aids, but why? The difference that having a companion, or third party, present makes on patient care is tremendous, but to see that difference, your entire practice needs to believe in the benefits of

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Pave the Way to a Smooth (and Profitable) Patient Journey

Pave the Way to a Smooth (and Profitable) Patient Journey

Patients have come to expect (and demand) easy interactions, convenient access, and an experience free from barriers. Do you have solutions? Other industries have primed patients to have high expectations when it comes to the experience they have with you. Think about it! Your patients can purchase their groceries online through Instacart, place their coffee

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