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Top 7 Marketing Trends of 2021 – Our Industry Partners Weigh In

We can’t predict the future; however, we can rely on experience, expertise and, leaders in the industry to help guide us with our biggest questions about marketing in 2021. The pandemic has impacted many components of our lives, including how we stay connected and communicate. Muffled sounds from masks, isolation, and Zoom calls have compelled …

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How to Ensure Your PPC Strategy Drives Positive ROI

It seems the biggest positive and negative aspects of marketing are the same thing: how quickly it changes and evolves! While digital marketing is hands down the fastest moving aspect of the marketing world, many business owners are slow to evolve in their marketing efforts, mainly because they’re still unsure how it works and whether …

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Take Your Website from Good to Great with These 10 Tips

You have a website. Today, everyone has a website. So, now what? Does your website blow your competitors’ websites out of the water? Almost every patient journey begins with or includes a Google search. Hopefully, your PPC (Paid Per Click) and SEO game is on point and driving prospects to your website. But how many …

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Best Practices for Tracking PPC Leads

PPC (pay-per-click) advertising is a great digital marketing option for those looking for fresh prospects, especially if your market is flooded with traditional marketing efforts. The problem is that online marketing efforts can be difficult to track in the office. Some people will simply say “Google” or “I saw your website” when you ask them …

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SERP, Meta Data, SEM, CTR…what does it all mean?

You went to school to be a top-notch hearing healthcare provider, not a top-notch marketing executive, right? Reaching your customers, however, requires you to engage digital marketing and the language that goes along with it. Don’t stress yourself if you don’t know your site impressions from your unique visitors, or your bounce rate from your …

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More of: Do This, Not That (Part 2)

Want to know more of what not to do with your online presence? Here’s the remainder of our list of 10 do’s and 10 don’ts to keep your online activities on the right track in 2013. Don’t: Hide your contact information away in an obscure spot or buried page. Do: Present your contact information (address, …

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