CQ Partners logo

Content

Digital strategy more than a website

Why Your Digital Strategy is More Than a Basic Website

Digital marketing is constantly evolving, so how can you be sure your digital strategy is effective? A website is a great first step but optimizing that website to create the best experience for patients, and maximizing opportunities across the digital landscape will help you help more people hear better. Having a digital marketing strategy allows …

Why Your Digital Strategy is More Than a Basic Website Read More »

Writing unique content

Unique Content: What it Means for You and Your Patients

What makes a compelling hearing healthcare website? Well, there’s a lot! You need eye-catching and accessible graphics, a functional user interface, a responsive design, and so much more. One of the most important components of your digital strategy, however, is unique content. Your content builds an image of your practice in patients’ minds and can …

Unique Content: What it Means for You and Your Patients Read More »

7 Ways to Get the Most Out of Your Facebook Business Page

Eighty-six percent of small businesses use Facebook as their preferred channel to connect with customers. If your practice happens to be a part of the other 14 percent, please stop what you’re doing and create a Facebook Business Page. Everyone else, please continue reading. Marketing your practice on Facebook is one of the least expensive …

7 Ways to Get the Most Out of Your Facebook Business Page Read More »

Take Your Website from Good to Great with These 10 Tips

You have a website. Today, everyone has a website. So, now what? Does your website blow your competitors’ websites out of the water? Almost every patient journey begins with or includes a Google search. Hopefully, your PPC (Paid Per Click) and SEO game is on point and driving prospects to your website. But how many …

Take Your Website from Good to Great with These 10 Tips Read More »

Database = More Qualified Leads: The Who, Why & How

Many of the practices that I speak to assume marketing is centered around bringing in new people. While that is a key component, that is not all that marketing is. The definition of marketing provided by the American Marketing Association states: “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and …

Database = More Qualified Leads: The Who, Why & How Read More »

Six Key Elements to an Effective Direct Mail Campaign

There are those individuals who believe that direct mail doesn’t work anymore, but our Associates’ numbers tell another story! Based on our practices’ data, the average cost-per-call is $247 and the cost-per-appointment is $442. Over the past year, direct mail generated an average of 40 percent ROI for our Associates. In fact, when it is …

Six Key Elements to an Effective Direct Mail Campaign Read More »

Master the data, better serve your customers!

Marketing has changed. Since 2000, essentially all businesses prepared for these changes with toll-free numbers and considered themselves ready for inbound marketing. Inbound marketing is waiting for consumers to call — or text, or visit, or click through to — your business. Use of the word waiting doesn’t do the concept justice, however. Inbound marketing …

Master the data, better serve your customers! Read More »