Content

Unique Content: What it Means for You and Your Patients

Blogs, Content, Digital Marketing, Lead Generation, Patient Experience, Strategy / By Elizabeth Rutkowski

What makes a compelling hearing healthcare website? Well, there’s a lot! You need eye-catching and accessible graphics, a functional user interface, a responsive design, and so much more. One of the most important components of your digital strategy, however, is unique content. Your content builds an image of your practice in patients’ minds and can …

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21 Social Media Posts to Share Right Now

Communication, Content, Digital Marketing, Marketing Trends, Social Media, Strategy / By CQ Partners

Having to consistently create relevant and engaging social media content isn’t easy. Trust me, I know. So, before I go any further, let me offer a few pieces of advice on how to make it easier: Plan ahead: Create a social media calendar and plan out your content at least a month in advance (while …

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7 Ways to Get the Most Out of Your Facebook Business Page

Branding, Communication, Content, Digital Marketing, Marketing Trends, Social Media, Video / By CQ Partners

Eighty-six percent of small businesses use Facebook as their preferred channel to connect with customers. If your practice happens to be a part of the other 14 percent, please stop what you’re doing and create a Facebook Business Page. Everyone else, please continue reading. Marketing your practice on Facebook is one of the least expensive …

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Take Your Website from Good to Great with These 10 Tips

Branding, Communication, Content, Digital Marketing, Lead Generation, Loyalty, Marketing Trends, PPC, Results, SEO, Websites / By CQ Partners

You have a website. Today, everyone has a website. So, now what? Does your website blow your competitors’ websites out of the water? Almost every patient journey begins with or includes a Google search. Hopefully, your PPC (Paid Per Click) and SEO game is on point and driving prospects to your website. But how many …

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Database = More Qualified Leads: The Who, Why & How

Communication, Content, Lead Generation, Loyalty, Marketing Trends, Results, Strategy, Tracking / By CQ Partners

Many of the practices that I speak to assume marketing is centered around bringing in new people. While that is a key component, that is not all that marketing is. The definition of marketing provided by the American Marketing Association states: “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and …

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Video: A crucial component to your marketing strategy.

Content, Video / By Rolando Corpus

You’ve heard the adage “Content is king,” right? Content drives traffic to your website and increases your online presence. So, who or what is the undisputed king of content? That can be answered in one word: Video. Research shows that including video on your website is effective for marketing to your patients and prospects, as …

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Six Key Elements to an Effective Direct Mail Campaign

Content, Direct Mail, Management, Marketing ROI, Marketing Trends, Planning, Results, Strategy, Tracking, Traditional Marketing / By CQ Partners

There are those individuals who believe that direct mail doesn’t work anymore, but our Associates’ numbers tell another story! Based on our practices’ data, the average cost-per-call is $247 and the cost-per-appointment is $442. Over the past year, direct mail generated an average of 40 percent ROI for our Associates. In fact, when it is …

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Master the data, better serve your customers!

Content, Digital Marketing, Loyalty, Planning, Results, Strategy, Tracking / By Jerry DeRosa

Marketing has changed. Since 2000, essentially all businesses prepared for these changes with toll-free numbers and considered themselves ready for inbound marketing. Inbound marketing is waiting for consumers to call — or text, or visit, or click through to — your business. Use of the word waiting doesn’t do the concept justice, however. Inbound marketing …

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Seven Things to Consider When You Run Your Next Ad

Branding, Content, Inserts, Marketing Trends, Page Ads, Results, Strategy, Traditional Marketing / By CQ Partners

While it is true that advertisements don’t drive as much traffic as they once did, they are still effective! In CQ’s most recent ROI report (compiled from Associates’ marketing data), ads brought in a slightly negative ROI (-4 percent) and brought in few opportunities, BUT 72 percent of those completed appointments were converted to sales! …

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Social Media and Blogging: What to post and what to write about.

Blogs, Branding, Content, Digital Marketing, Social Media / By CQ Partners

So you want to write a blog and post on social media? Today’s digital marketing requires more than just a static website. Social media and blogging have become popular ways for practices to boost their online presence. Baby boomers are active on social media and blogging offers a great way to increase your SEO — …

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