Content

Employee Spotlight: Liz Rutkowski

For nearly five years, Liz Rutkowski has been helping practices succeed in providing patients with excellent hearing healthcare through her writing. Her desire to break down barriers to care and her natural team-oriented character make Liz an invaluable part of both CQ and the businesses she works with. Learn more about Liz’s integral role as […]

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Why Your Digital Strategy is More Than a Basic Website

Content, Digital Marketing, Lead Generation, Patient Experience, Strategy, Video / Steven Reith

Digital marketing is constantly evolving, so how can you be sure your digital strategy is effective? A website is a great first step but optimizing that website to create the best experience for patients, and maximizing opportunities across the digital landscape will help you help more people hear better. Having a digital marketing strategy allows

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Unique Content: What it Means for You and Your Patients

Blogs, Content, Digital Marketing, Lead Generation, Patient Experience, Strategy / Elizabeth Rutkowski

What makes a compelling hearing healthcare website? Well, there’s a lot! You need eye-catching and accessible graphics, a functional user interface, a responsive design, and so much more. One of the most important components of your digital strategy, however, is unique content. Your content builds an image of your practice in patients’ minds and can

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21 Social Media Posts to Share Right Now

Communication, Content, Digital Marketing, Marketing Trends, Social Media, Strategy / CQ Partners

Having to consistently create relevant and engaging social media content isn’t easy. Trust me, I know. So, before I go any further, let me offer a few pieces of advice on how to make it easier: Plan ahead: Create a social media calendar and plan out your content at least a month in advance (while

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7 Ways to Get the Most Out of Your Facebook Business Page

Branding, Communication, Content, Digital Marketing, Marketing Trends, Social Media, Video / CQ Partners

Eighty-six percent of small businesses use Facebook as their preferred channel to connect with customers. If your practice happens to be a part of the other 14 percent, please stop what you’re doing and create a Facebook Business Page. Everyone else, please continue reading. Marketing your practice on Facebook is one of the least expensive

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Take Your Website from Good to Great with These 10 Tips

Branding, Communication, Content, Digital Marketing, Lead Generation, Loyalty, Marketing Trends, PPC, Results, SEO, Websites / CQ Partners

You have a website. Today, everyone has a website. So, now what? Does your website blow your competitors’ websites out of the water? Almost every patient journey begins with or includes a Google search. Hopefully, your PPC (Paid Per Click) and SEO game is on point and driving prospects to your website. But how many

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Database = More Qualified Leads: The Who, Why & How

Communication, Content, Lead Generation, Loyalty, Marketing Trends, Results, Strategy, Tracking / CQ Partners

Many of the practices that I speak to assume marketing is centered around bringing in new people. While that is a key component, that is not all that marketing is. The definition of marketing provided by the American Marketing Association states: “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and

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Video: A crucial component to your marketing strategy.

Content, Video / Rolando Corpus

You’ve heard the adage “Content is king,” right? Content drives traffic to your website and increases your online presence. So, who or what is the undisputed king of content? That can be answered in one word: Video. Research shows that including video on your website is effective for marketing to your patients and prospects, as

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Six Key Elements to an Effective Direct Mail Campaign

Content, Direct Mail, Management, Marketing ROI, Marketing Trends, Planning, Results, Strategy, Tracking, Traditional Marketing / CQ Partners

There are those individuals who believe that direct mail doesn’t work anymore, but our Associates’ numbers tell another story! Based on our practices’ data, the average cost-per-call is $247 and the cost-per-appointment is $442. Over the past year, direct mail generated an average of 40 percent ROI for our Associates. In fact, when it is

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Master the data, better serve your customers!

Content, Digital Marketing, Loyalty, Planning, Results, Strategy, Tracking / Jerry DeRosa

Marketing has changed. Since 2000, essentially all businesses prepared for these changes with toll-free numbers and considered themselves ready for inbound marketing. Inbound marketing is waiting for consumers to call — or text, or visit, or click through to — your business. Use of the word waiting doesn’t do the concept justice, however. Inbound marketing

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