Business Development

Cartoon woman with a magnet pulling in people to direct mail

Direct Mail for Audiology & ENT Practices: How to Drive Patient Engagement and Practice Growth

Direct mail remains one of the most effective marketing tools available, especially in healthcare industries like audiology practices, ENT practices, and hearing healthcare. Yet, many practice owners are unsure whether direct mail can truly drive results in today’s digital-first world. Here’s the good news: when done correctly, direct mail can become a powerhouse tool for […]

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Hearing Aid Sales cartoon image of audiologist shaking hands with patient

How to Increase Hearing Aid Sales Without Being ‘Salesy’

If you’re a hearing healthcare provider, you’ve likely faced the uncomfortable moment where recommending a product starts to feel more like pushing one. Between growing over-the-counter (OTC) competition, patient skepticism, and the lasting stigma around “sales” in healthcare, hearing aid sales in 2025 are under more scrutiny than ever. So how can you sell more

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Recruiting in Hearing Healthcare: How to Hire and Retain Great Employees

Hiring employees for your hearing healthcare practice in 2025 is no easy task. In what many still consider a post-COVID world, the entire process from recruiting, to interviewing, to onboarding and retention has changed. Part of the challenge seems to be that there aren’t enough quality candidates searching for a position. On the other hand,

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Exploring Audiology Externs: Building Your Talent Pipeline

Employment of audiologists is projected to grow 11% from 2023 to 2033. About 800 openings for Audiologists are projected each year, on average, over the decade. As the industry grows, along with your hearing healthcare practice, it’s important to keep pace with demand and position your business to be able to support your employment needs.

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Strategic planning woman and a magnet banner

Strategic Planning for 2025: Gain Quality Hearing Healthcare Leads

Not all patient leads are created equal, and when planning for 2025, it’s important to focus on adding quality leads – patients searching for help for their hearing loss. Where do you start? How many leads to do you need to support your goals? Where will those leads come from? With the right strategies and

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Community outreach hands putting together a heart shaped puzzle

Building Awareness for Your Hearing Healthcare Brand: Community Outreach

How do you establish yourself as the hearing healthcare provider of your community? How do you encourage patients in your area to consider you for their hearing health needs? Establishing brand awareness comes from multiple marketing strategies, but one key tactic you should have in your toolbox is community outreach. What is Community Outreach? Community

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office of tomorrow blog

Elevating Patient Experience: How to Create the Office of Tomorrow

Have you ever been to a medical office or a clinic and there seems to be noticeable clutter and chaos when you first walk in? It probably caused you to pause and think about the type of care you’re going to receive as a patient. The first impression, and each experience afterwards, is crucial for

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Externship Blog

Partnering for Success — Externs & CQ Partners

By Dawn Troutt and Taylor Bredbenner Did you know CQ Partners can assist with hiring fourth-year externs? Externships are a great way for practices to build a long-term talent pipeline, while also giving back by facilitating an important learning experience for students. Benefits of hiring an extern for your practice include: Evaluate performance & fit

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Beat the Burnout Presentation

Beat the Burnout: Managing Stress in Hearing Healthcare

Don’t let burnout take over — beat it! Overwhelming feelings of stress, anxiety, and fatigue are becoming all too common in hearing healthcare. In fact, Beat the Burnout was the most attended class at Reconnect ’24! Not only can burnout have a major impact on your mental and physical well-being, but it can also lead

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People and culture blog

Year-Round Success: Strategies for Nurturing People and Culture

When it comes to running a thriving healthcare business, I’m a firm believer that nothing is more important than the people and the culture. These two elements are symbiotic in nature, and without intentionality, can take on a life of their own. These can feel like intangible concepts – so let’s talk about some concrete

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