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Marketing Trends

Better Hearing Speech Month 2023

How You Can Make the Most of Better Hearing and Speech Month

Each year, Better Hearing and Speech Month (BHSM) presents a unique opportunity for hearing healthcare professionals to advocate for the importance of hearing health and showcase what they do best – help people hear better. This year, prepare to take advantage of this event with the help of CQ Partners. Follow these tips to make …

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Digital marketing by CQ Partners

How Digital Marketing Gets More Patients into Your Practice

In 2023, most practice owners would agree that they’ve seen their patients become more tech savvy than ever before. These patients are using their cell phones and computers to do just about everything, so how can we make sure to meet them where they are, and get them to ultimately make an appointment? A strong …

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Buying OTC Hearing Aids

CQ Can Help You Be the Signal in the Noise – Seeing the Over the Counter (OTC) Announcement as an Opportunity

As an Audiologist for almost 25 years, I have never seen more of a golden opportunity than now to shout from the rooftops the importance of hearing healthcare! In my consulting role at CQ Partners as Director of Audiology, I am often asked how my practices can reach and help more people. Well, this my …

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Top 7 Marketing Trends of 2021 – Our Industry Partners Weigh In

We can’t predict the future; however, we can rely on experience, expertise and, leaders in the industry to help guide us with our biggest questions about marketing in 2021. The pandemic has impacted many components of our lives, including how we stay connected and communicate. Muffled sounds from masks, isolation, and Zoom calls have compelled …

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Is Your Website Ready for the Surge in Digital Traffic and Leads?

It’s no surprise that the digital world and its role in communication has changed dramatically since the start of the Coronavirus pandemic. Many of us have adjusted to working from home and relying more heavily on technology to communicate with coworkers, friends, and family. According to The New York Times, website usage for sites like …

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7 Ways to Get the Most Out of Your Facebook Business Page

Eighty-six percent of small businesses use Facebook as their preferred channel to connect with customers. If your practice happens to be a part of the other 14 percent, please stop what you’re doing and create a Facebook Business Page. Everyone else, please continue reading. Marketing your practice on Facebook is one of the least expensive …

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The Importance of a Multi-Faceted Marketing Approach

Have you ever completed a new marketing campaign (whether it be direct mail, newspaper ad, or Facebook ad) and you’re waiting for the phone to ring, but it just doesn’t? Or maybe the phone does ring, you set a few appointments and sell a couple of units, but it’s not nearly what you expected for …

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