Loyalty 3 | CQ Partners

Low Hanging Fruit

Content, Digital Marketing, Direct Mail, Loyalty, SEO, Strategy, Traditional Marketing, Websites / By Jerry DeRosa

Nearly anything you do in life is subject to the principle that you’ll get 80% of your results from 20% of your input. Often referred to as “low-hanging fruit.” Said differently…here are five important marketing problems that can be fixed quickly and make everyone look like geniuses. When you begin using the web to market …

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The Value of the Experience

1 Comment / Loyalty, Results, Strategy / By CQ Partners

All of today’s shopping, dining and entertainment experiences are just that – experiences. It’s more important than ever to engage customers and tether them to your distinct brand – what makes you different from your competition down the street or a purchase made online? The answer to this question – and the way it’s conveyed …

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List Generation: Buying vs. Building

1 Comment / Baby Boomers, Direct Mail, Email, Generational Marketing, Inserts, Loyalty, Management, Page Ads, Results, Strategy, Traditional Marketing / By CQ Partners

With any marketing strategy, it’s imperative to make sure you are targeting the right audience. Development of target names and addresses, known as list generation, should be a priority in your planning and implementation strategy. After all, if you don’t reach your intended audience, how will you generate sales? But when attempting to reach this …

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Don’t Forget Your Database.

1 Comment / Loyalty, Management, Results, Strategy, Tracking / By CQ Partners

When marketing, we often focus on obtaining new customers, obsess about how much we are spending doing so and analyze the return on investment [ROI] with extreme scrutiny. All of this is exactly what we should be doing. However, while we spend time and money on attracting new customers – which is important in order …

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