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The Four Keys to Managing Online Presence

It’s well known that today’s business needs to have a strong online presence to compete in our digital world. In the hearing healthcare world, our demographic is getting more tech-savvy than ever. Many younger baby boomers have used computers through much of their adult lives and nearly 80% of baby boomers use Facebook.   However, …

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Facebook Ads: Top 5 Benefits & Tips for Getting Started

Over the last several years, businesses have seen a steep decline in the reach of their organic content on Facebook. This is because Facebook made changes to its algorithm to prioritize content shared by friends and family over marketers and businesses. Not surprisingly, the amount of paid advertisements on the platform has skyrocketed as a …

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7 Ways to Get the Most Out of Your Facebook Business Page

Eighty-six percent of small businesses use Facebook as their preferred channel to connect with customers. If your practice happens to be a part of the other 14 percent, please stop what you’re doing and create a Facebook Business Page. Everyone else, please continue reading. Marketing your practice on Facebook is one of the least expensive …

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Facebook 101: Navigating Posts, Boosted Posts, and Facebook Ads

[et_pb_section bb_built=”1″ _builder_version=”3.11.1″ custom_padding=”0px|||” custom_css_main_element=”.et_pb_text li {padding-bottom: 10px;}” next_background_color=”#fcfcfc”][et_pb_row _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_image src=”https://gallery.mailchimp.com/86ba035b43f1852d73fe896be/images/216a1f9f-c422-44af-aadd-2f4a2cc1e9b9.png” _builder_version=”3.12.2″ /][et_pb_text admin_label=”intro” _builder_version=”3.17.2″ custom_margin=”0px|||” custom_padding=”0px|||”] As Facebook has grown over the years into a rich platform for marketers and clinics to advertise and promote their services, it has segmented into three separate pathways for promotion. So what’s the difference between …

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Market Your Practice on Facebook Like a Pro

[et_pb_section bb_built=”1″ _builder_version=”3.0.47″ next_background_color=”#fcfcfc”][et_pb_row _builder_version=”3.0.92″][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.17.2″ link_font=”||||on||||” link_text_color=”#0c71c3″] The digital marketing landscape can be an intimidating space for some. New ways to advertise products, connect with customers, and promote your brand online seem to be cropping up every day. So where should hearing healthcare practices be focusing their time and effort when it comes …

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Social Media and Blogging: What to post and what to write about.

[et_pb_section bb_built=”1″ _builder_version=”3.0.65″ custom_padding=”0px|||” next_background_color=”#fcfcfc”][et_pb_row][et_pb_column type=”4_4″][et_pb_image _builder_version=”3.0.65″ src=”../../images/blog-post-header.jpg” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” sticky=”off” align=”left” always_center_on_mobile=”on” border_style=”solid” force_fullwidth=”off” animation_style=”slide” animation_duration=”500ms” animation_intensity_slide=”10%” animation_direction=”left” show_bottom_space=”on” /][et_pb_text admin_label=”blog post” _builder_version=”3.17.2″ custom_margin=”0px|||” custom_padding=”0px|||”] So you want to write a blog and post on social media? Today’s digital marketing requires more than just a static website. Social media and blogging have become …

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Online Reviews: WOM Meets the Digital Age

It’s no surprise that word-of-mouth marketing is the most valuable form of marketing that your practice can utilize. People trust the opinions of friends and family when it comes to making purchasing decisions, especially when those decisions impact their overall health and wellness. If your practice has an active referral program in place, then you …

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Getting Ready for Better Hearing and Speech Month

It’s almost that time of year again where we designate an entire month to emphasizing the importance of hearing health and wellness. That’s right – Better Hearing and Speech Month. This May, the American Speech-Language-Hearing Association (ASHA), has selected the theme of “Communication Takes Care”. Be prepared for your social media timelines to be flooded …

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Digital Marketing is more than just cool tools

In today’s business environment we’re fortunate to have access to a variety of marketing tools that let us communicate easier with our customers and prospects, observe competitors, and scrutinize the market. Many small business owners are competing more effectively using digital media (and extending the value of their traditional marketing efforts). These newer digital tools …

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