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Exploring Audiology Externs: Building Your Talent Pipeline

Employment of audiologists is projected to grow 11% from 2023 to 2033. About 800 openings for Audiologists are projected each year, on average, over the decade. As the industry grows, along with your hearing healthcare practice, it’s important to keep pace with demand and position your business to be able to support your employment needs. […]

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Strategic Planning for 2025: Gain Quality Hearing Healthcare Leads

Not all patient leads are created equal, and when planning for 2025, it’s important to focus on adding quality leads – patients searching for help for their hearing loss. Where do you start? How many leads to do you need to support your goals? Where will those leads come from? With the right strategies and

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Building Awareness for Your Hearing Healthcare Brand: Community Outreach

How do you establish yourself as the hearing healthcare provider of your community? How do you encourage patients in your area to consider you for their hearing health needs? Establishing brand awareness comes from multiple marketing strategies, but one key tactic you should have in your toolbox is community outreach. What is Community Outreach? Community

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Unique Content: What it Means for You and Your Patients

What makes a compelling hearing healthcare website? Well, there’s a lot! You need eye-catching and accessible graphics, a functional user interface, a responsive design, and so much more. One of the most important components of your digital strategy, however, is unique content. Your content builds an image of your practice in patients’ minds and can

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Social Media and Blogging: What to post and what to write about.

So you want to write a blog and post on social media? Today’s digital marketing requires more than just a static website. Social media and blogging have become popular ways for practices to boost their online presence. Baby boomers are active on social media and blogging offers a great way to increase your SEO —

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A Decade of Marketing: a journey through change and transformation

When I began my career in marketing over a decade ago, my world was very different. Reflecting upon this time with what I now know, I admit that there was a lot of guesswork, trial and error was often a “strategy,” and the concept of tracking was a “nice to have.” It wasn’t just because

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Content: Web Marketing’s Holy Grail?

An effective website should be the primary tool in your overall digital marketing plan. It must be a brand-consistent portal that attracts patients, differentiates your practice, and enhances your reputation. As such, the primary method of conveying these objectives to prospective (and current) customers is via content. But, make no mistake; this should not be

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SEO – three little letters with big impact

Incorporating a digital component into your marketing plan is no longer a luxury, it’s a necessity. In order to stay relevant with your current target audience and your next generation of customers, it’s imperative to have a strong website presence. And once you have that website presence, it’s just as important for customers to be

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