Many of the practices that I speak to assume marketing is centered around bringing in new people. While that is a key component, that is not all that marketing is. The definition of marketing provided by the American Marketing Association states: “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and …
Database = More Qualified Leads: The Who, Why & How Read More »
You went to school to be a top-notch hearing healthcare provider, not a top-notch marketing executive, right? Reaching your customers, however, requires you to engage digital marketing and the language that goes along with it. Don’t stress yourself if you don’t know your site impressions from your unique visitors, or your bounce rate from your …
SERP, Meta Data, SEM, CTR…what does it all mean? Read More »
There are those individuals who believe that direct mail doesn’t work anymore, but our Associates’ numbers tell another story! Based on our practices’ data, the average cost-per-call is $247 and the cost-per-appointment is $442. Over the past year, direct mail generated an average of 40 percent ROI for our Associates. In fact, when it is …
Six Key Elements to an Effective Direct Mail Campaign Read More »
Marketing has changed. Since 2000, essentially all businesses prepared for these changes with toll-free numbers and considered themselves ready for inbound marketing. Inbound marketing is waiting for consumers to call — or text, or visit, or click through to — your business. Use of the word waiting doesn’t do the concept justice, however. Inbound marketing …
While it is true that advertisements don’t drive as much traffic as they once did, they are still effective! In CQ’s most recent ROI report (compiled from Associates’ marketing data), ads brought in a slightly negative ROI (-4 percent) and brought in few opportunities, BUT 72 percent of those completed appointments were converted to sales! …
Seven Things to Consider When You Run Your Next Ad Read More »
Occasionally, we encounter a practice that comments “our marketing isn’t working.” So, the first question we ask is “are you tracking your marketing activities?” All too often practices forget that there is still more work to be done even after a marketing initiative or event has come and gone. Executing a successful marketing plan requires …
The Importance of Tracking Your Marketing Efforts Read More »
As the hearing industry gets more competitive, it is essential to have a marketing communication plan that incorporates streamlined messaging via every medium. The path to device purchase can start or end at any time, in any location or any device for that matter — to be a leader in this market, it is imperative …
Omni-Channel Marketing: The Recommended Approach Read More »
Most of us start the day raring to go – energized after our first cup of coffee, ready to tackle the day’s activities and anything that comes our way! Even though we may have the best of intentions and believe that we are expressing ourselves positively in front of customers, plus offering the best in …
Every quarter, we conduct ROI reports for Associates who share their marketing results with us. We then compile those results and look at the data from a broader perspective to determine marketing trends in our industry. Here are three interesting insights from our most recent ROI analysis that we all can benefit from. At 87% …
The CQ Marketing department is here to assist Associates with their marketing efforts and provide recommendations on how to maximize their investment. In addition to the ROI reports that we develop for individual Associates, we compile of a range of hearing industry data to identify marketing trends. Here are three interesting trends that we recognized …
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CQ Partners works with high-achieving hearing healthcare providers who strive for excellence in patient care, professional development, and practice profitability. Learn from us and learn from our community of 1,000 growth-minded members. A true partnership means that all parties are engaged, open-minded, and solution oriented. If that sounds like you, CQ Partners is the perfect fit for your business.
CQ Partners | 225 Wilmington West Chester Pike, Chadds Ford, PA 19317 | 800-984-3272
