Every quarter, we conduct ROI reports for Associates who share their marketing results with us. We then compile those results and look at the data from a broader perspective to determine marketing trends in our industry.
Here are three interesting insights from our most recent ROI analysis that we all can benefit from.
At 87% digital marketing brings in the highest ROI?
With an average cost per call of $13 and cost per appointment of $99, Digital Marketing has the lowest cost of acquisition and highest ROI.
If you aren’t sure how your digital marketing is performing, contact CQ’s marketing team for a FREE digital marketing analysis and website assessment.
It is important to realize that a strong marketing strategy requires a multi-media approach and a robust digital marketing presence. To drive traffic to your website — and ultimately to your practice — you need to consider other digital marketing strategies above and beyond a static online presence. CQ partners with several digital marketing vendors that offer a variety programs that can boost your digital marketing strategy.
With $1.4M last year, direct mail brings in the most profit?
Our Associates invested over $1.9 million in marketing and 87% of their profit came from direct mail – $1.4 million over the past year!
If you aren’t making a profit from your direct mail, let CQ’s marketing team help you. We can determine what kind of response you should be getting and do a deep dive on your direct mail strategy to maximize your results.
While direct mail can be costly and response rates have declined, it is still the number one opportunity driver for our Associates. That is why it is important that you have a direct mail strategy in your marketing plan, but one that doesn’t consume your entire budget. We recommend allocating about half of your marketing spend toward direct mail and strongly encourage you to review your results on a consistent basis to ensure you are getting the most out of your marketing dollars.
Your $1 grows to $1.87 when you have a marketing strategy?
For every $1 our Associates invested in marketing, they made $1.87! Do you know how much money you are making from your marketing?
You don’t need a CQ Marketing plan for us to develop an ROI analysis. Send your results to CQ’s marketing team and we will provide you with insight and recommendations.
If you didn’t know, CQ’s marketing team offers consultation and design services for FREE to all our Associates. We work as an extension of your practice to determine the most effective ways to reach new leads and keep you in touch with your existing customers.
Call the CQ Marketing line at 800-984-3272, option 8, and one of our account executives will answer all your marketing questions!