We all know that marketing can be challenging! At CQ Partners we want to make sure our Associates are getting the most value from their marketing investment. To do that we routinely analyze our customers’ marketing program results. Then, we assess the performance of the individual practice’s efforts against their marketing plan and provide recommendations …
We all know that marketing can be expensive! At CQ Partners we want to make sure that our Associates are getting the most value from their marketing investment. To do that we routinely analyze our customers’ marketing program results. Then, we assess the performance of the individual practice’s efforts against their marketing plan and provide …
Once you have finally immersed yourself in the digital world with a strong web presence, the next step is to develop a strategy that will drive traffic to your website. Your website represents your practice online and the goal is to get customers from the web to your door. As with every marketing strategy – …
Nearly anything you do in life is subject to the principle that you’ll get 80% of your results from 20% of your input. Often referred to as “low-hanging fruit.” Said differently…here are five important marketing problems that can be fixed quickly and make everyone look like geniuses. When you begin using the web to market …
We live in a world with so many choices. Some are simple, some complex. The beauty of these choices is that we are able to make decisions based on our preferences. Take a moment to decide if you prefer: Batman or Superman Chocolate or Vanilla Coffee or Tea Dogs or Cats Mac or PC All …
With any marketing strategy, it’s imperative to make sure you are targeting the right audience. Development of target names and addresses, known as list generation, should be a priority in your planning and implementation strategy. After all, if you don’t reach your intended audience, how will you generate sales? But when attempting to reach this …
Every marketing plan should start with an overarching, ‘big picture’ strategy to ensure the correct audience is being targeted, the budget is being used wisely across mediums that produce opportunities and everyone within your business is privy to and educated on how to capitalize on the marketing efforts. Integrated Marketing When approaching your marketing plan, …
Welcome to 2013, another year and 365 more opportunities to make marketing work for you. There are many mediums that compete for your overall budget and with all of the options available from direct mail to print to digital, how do you know which marketing tactics are best for your practice? We’ll explore the difference …
Since the holiday season is upon us, I began thinking that if I could give a marketing themed gift to all of our Associates, what would I choose? [Yes, these are the types of thoughts a marketing nerd has on a daily basis!] One of the most important components to any marketing plan is the …
In today’s marketing world, multi-media integration has the potential to be broader, deeper and more powerful than ever before. Instead of looking for “the next shiny object,” or “the silver bullet” (which don’t exist, by the way), think about how you can build a strong marketing presence by leveraging several media outlets – that have …
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Employee Spotlight: Liz Rutkowski
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CQ Partners works with high-achieving hearing healthcare providers who strive for excellence in patient care, professional development, and practice profitability. Learn from us and learn from our community of 1,000 growth-minded members. A true partnership means that all parties are engaged, open-minded, and solution oriented. If that sounds like you, CQ Partners is the perfect fit for your business.
CQ Partners | 225 Wilmington West Chester Pike, Chadds Ford, PA 19317 | 800-984-3272
