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Strategy

Your Newsletter: 30 Informal and Amusing Ideas

Newsletters keep subscribers informed about your business and brand while building a trusted relationship. Many companies produce and distribute newsletters either printed or thru email on a consistent basis. While people understand the importance of it, it’s not always easy to come up with content ideas for them. Content that’s helpful to the subscriber Your …

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Top 3 Ways to Bring in Patients

I have spoken with numerous Associates who turn to CQ Partners for help because their current marketing “isn’t working.” When I ask what they have been doing from a marketing perspective, they typically mention direct mail, newspaper and digital marketing activities. While these initiatives are certainly important, the strategy that goes into delivering them in …

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Building Relationships Will Build Your Business

All too often, business owners make the mistake of focusing solely on transactional marketing. This form of marketing takes a “one and done” approach and emphasizes the short-term goal of a single sale. Some business owners fall into the routine of running an ad or dropping a mailer with the sole intent of attracting “new” …

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A Decade of Marketing: a journey through change and transformation

When I began my career in marketing over a decade ago, my world was very different. Reflecting upon this time with what I now know, I admit that there was a lot of guesswork, trial and error was often a “strategy,” and the concept of tracking was a “nice to have.” It wasn’t just because …

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Automate Your Marketing

What if there was something you could do to make marketing for your business easier? Marketing planning and implementation doesn’t have to be a cumbersome process. There are ways to make it easy, through planning, organization, reporting and partnerships with marketing professionals. Just as there are different professionals who work on homes – contractors, electricians, …

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