Strategy 8 | CQ Partners

Not Your Average Techie

Baby Boomers, Digital Marketing, Generational Marketing, Results, Strategy, Websites / By CQ Partners

By now, you probably have a pretty good idea of your current target audience’s preferences, characteristics and what makes them tick. But what about the next generation of customers? Your upcoming target audience – the Baby Boomers – is different from the current 65+ market. The defining attitude and lifestyle of the Boomer population (broadly …

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Want to improve your business? Read.

1 Comment / Management, Results, Strategy / By CQ Partners

Because you are reading this, it’s indicative of your passion for information and “knowledge is power” mindset. It also shows that you understand your competitive advantage! Many people view themselves as overly busy, stretched-too-thin business owners and leaders, who often don’t allow themselves the luxury of reading for business, pleasure, or at all. Wouldn’t your …

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Building Your Brand or Building Business

Branding, Inserts, Management, Page Ads, Strategy, Traditional Marketing / By Jerry DeRosa

Ask JC Penney if they got it right. For the last 8 months they’ve invested buckets of cash on “re-establishing their brand” – whatever that entails. Call it an experiment, call it ill-advised, call it what you will, there’s a lesson in this experience for us. Focus your marketing investments on those activities that will …

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Aligning Sales and Marketing for Success

Management, Results, Strategy, Traditional Marketing / By Jerry DeRosa

92% of businesses surveyed recently by Forrester reported their Sales and Marketing efforts are not tightly aligned. That is, the two efforts do not explicitly share the same goals and strategies within the organization. Couple this insight with an Aberdeen report which reveals that those businesses who claimed tightly aligned Sales and Marketing efforts experienced …

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