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SEO – three little letters with big impact

Incorporating a digital component into your marketing plan is no longer a luxury, it’s a necessity. In order to stay relevant with your current target audience and your next generation of customers, it’s imperative to have a strong website presence. And once you have that website presence, it’s just as important for customers to be …

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List Generation: Buying vs. Building

With any marketing strategy, it’s imperative to make sure you are targeting the right audience. Development of target names and addresses, known as list generation, should be a priority in your planning and implementation strategy. After all, if you don’t reach your intended audience, how will you generate sales? But when attempting to reach this …

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Conferences, Tradeshows and Seminars:Maximizing Your Value

Each year, across every industry, there are numerous tradeshows, conferences, seminars and meetings that can help you run your business. When you attend an event related to your area of expertise, you get opportunities to communicate with nationally known leaders of your profession; meet colleagues you recognize by reputation, through industry articles and case studies; …

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