CQ Partners

Social Media 101

Digital Marketing, Social Media / By CQ Partners

Welcome to a crash course in social media! This post is an exercise in defining social media and some of the popular outlets playing together in the cyber sandbox. Let’s begin with some definitions: Social media includes web- and mobile-based technologies which are used to turn communication into interactive dialogue among organizations, communities, and individuals. …

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Calling All Smart Marketers (who dig data and like saving money)!

Direct Mail, Inserts, Management, Page Ads, Results, Tracking, Traditional Marketing / By CQ Partners

As a consumer, I want to know that I’m getting the best “bang for my buck.” Before any big purchase, you can be sure I’ll turn to consumer reports and reviews on the Internet and do some homework on what fits my needs, lifestyle and budget. On a much bigger scale, business owners need to …

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Public Relations: Beyond the Parties & On a Budget

Public Relations (PR), Results, Traditional Marketing / By CQ Partners

Public Relations, or PR, can mean different things to different people across different industries. In the fashion world, it’s synonymous with parties; in the restaurant industry, it’s grand opening events; for corporations it’s getting the word out about an upcoming philanthropic fundraiser. But how does it relate to you and the many hats you wear …

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