As the hearing industry gets more competitive, it is essential to have a marketing communication plan that incorporates streamlined messaging via every medium. The path to device purchase can start or end at any time, in any location or any device for that matter — to be a leader in this market, it is imperative …
Omni-Channel Marketing: The Recommended Approach Read More »
The CQ Marketing department is here to assist Associates with their marketing efforts and provide recommendations on how to maximize their investment. In addition to the ROI reports that we develop for individual Associates, we compile of a range of hearing industry data to identify marketing trends. Here are three interesting trends that we recognized …
It’s almost that time of year again where we designate an entire month to emphasizing the importance of hearing health and wellness. That’s right – Better Hearing and Speech Month. This May, the American Speech-Language-Hearing Association (ASHA), has selected the theme of “Communication Takes Care”. Be prepared for your social media timelines to be flooded …
Getting Ready for Better Hearing and Speech Month Read More »
You Need a LinkedIn Strategy Why? Simple, because as the largest professional network on the Internet you will find anyone who matters to your business on there — from customers to prospects, from business partners to employees. The network adds two new members every second and is home to more than 250 million members worldwide. …
There are a handful of excuses that people claim as valid reasons for not creating video. I don’t look good on camera or I don’t like my voice. I don’t have anything valuable to share. I am not popular enough or I am not brave enough I cannot afford to buy video equipment. I just …
Typical Obstacles to Creating Video for Your Website Read More »
An effective website should be the primary tool in your overall digital marketing plan. It must be a brand-consistent portal that attracts patients, differentiates your practice, and enhances your reputation. As such, the primary method of conveying these objectives to prospective (and current) customers is via content. But, make no mistake; this should not be …
What Can Public Relations Do For Me? A strong and effective public relations plan can build your practice’s reputation and position you in the best light with your community/target audience. With a competitive market especially in the hearing device industry, you need to determine strategies to stand out among your competitors. Incorporating public relations into …
What Is Public Relations and Why Should I Implement It Into My Marketing Plan? Read More »
Each year, across every industry, there are numerous tradeshows, conferences, seminars and meetings that can help you run your business. When you attend an event related to your area of expertise, you get opportunities to communicate with nationally known leaders of your profession; meet colleagues you recognize by reputation, through industry articles and case studies; …
Conferences, Tradeshows and Seminars:Maximizing Your Value Read More »
Want to know what not to do with your online presence? Here’s a list of 10 do’s and 10 don’ts to keep your online activities on the right track in 2013. Don’t: Build a “bells & whistles” flashy website. Do: Stick to the fundamentals — but it doesn’t have to be boring or utilitarian. Take …
It’s a great feeling when you get positive feedback in life. Whether it’s kudos on a job well done, a compliment on the way you look or a ‘thank you’ for a good deed accomplished. The same feeling applies to your practice, except it doesn’t have to be a passing note of gratitude. Testimonials are …
How Great is Your Practice? Let Customers be Your Biggest Fans! Read More »
The Hearing Group: How an Idea Grows into Long-Term Success
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Year-Round Success: Strategies for Nurturing People and Culture
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Employee Spotlight: Liz Rutkowski
For nearly five years, Liz Rutkowski has been helping practices succeed...
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CQ Partners works with high-achieving hearing healthcare providers who strive for excellence in patient care, professional development, and practice profitability. Learn from us and learn from our community of 1,000 growth-minded members. A true partnership means that all parties are engaged, open-minded, and solution oriented. If that sounds like you, CQ Partners is the perfect fit for your business.
CQ Partners | 225 Wilmington West Chester Pike, Chadds Ford, PA 19317 | 800-984-3272
