As the hearing industry gets more competitive, it is essential to have a marketing communication plan that incorporates streamlined messaging via every medium. The path to device purchase can start or end at any time, in any location or any device for that matter — to be a leader in this market, it is imperative …
Omni-Channel Marketing: The Recommended Approach Read More »
In today’s business environment we’re fortunate to have access to a variety of marketing tools that let us communicate easier with our customers and prospects, observe competitors, and scrutinize the market. Many small business owners are competing more effectively using digital media (and extending the value of their traditional marketing efforts). These newer digital tools …
Welcome to 2016! The world has become a show-me-you-know-me marketplace. Meaning, if companies want to keep customers happy and loyal they must first prove just how valuable customers are by making every interaction personal and relevant to their needs. The same is true for prospective customers and your database is full of those! So, how …
The Customer Experience Imperative: Strategies for Relevant Marketing Read More »
When I began my career in marketing over a decade ago, my world was very different. Reflecting upon this time with what I now know, I admit that there was a lot of guesswork, trial and error was often a “strategy,” and the concept of tracking was a “nice to have.” It wasn’t just because …
A Decade of Marketing: a journey through change and transformation Read More »
Most of us live our lives on a fairly regimented schedule – waking up at a certain time each weekday for work, getting the family together for dinner around the same time in the evening, trying to attend a workout class at a certain time on the weekends and preparing for upcoming holidays with planning …
With any marketing strategy, it’s imperative to make sure you are targeting the right audience. Development of target names and addresses, known as list generation, should be a priority in your planning and implementation strategy. After all, if you don’t reach your intended audience, how will you generate sales? But when attempting to reach this …
What Can Public Relations Do For Me? A strong and effective public relations plan can build your practice’s reputation and position you in the best light with your community/target audience. With a competitive market especially in the hearing device industry, you need to determine strategies to stand out among your competitors. Incorporating public relations into …
What Is Public Relations and Why Should I Implement It Into My Marketing Plan? Read More »
In today’s marketing world, multi-media integration has the potential to be broader, deeper and more powerful than ever before. Instead of looking for “the next shiny object,” or “the silver bullet” (which don’t exist, by the way), think about how you can build a strong marketing presence by leveraging several media outlets – that have …
The trend towards integrating digital media into one’s marketing plan is definitely on the uptick in the Audiology world and curiosity is piquing regarding social media forums. As I speak with Associates daily, it’s inevitable that questions arise on social media, which is a wonderful! Last year at this time, I was begging business owners …
Social Media: 3 Pitfalls [and How to Avoid Them] Read More »
They are the Holy Grail of business and industry. The proverbial tsunami of customers that will likely reshape and redefine our industry. Much the same as they have with so many other business categories, media channels, and lifestyle options they’ve already encountered. New attitudes, new lifestyles, new opportunities The mature market (broadly defined as consumers …
The Hearing Group: How an Idea Grows into Long-Term Success
In an industry where technology is constantly changing, patient preferences demand new...
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Year-Round Success: Strategies for Nurturing People and Culture
When it comes to running a thriving healthcare business, I’m a firm believer...
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Employee Spotlight: Liz Rutkowski
For nearly five years, Liz Rutkowski has been helping practices succeed...
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CQ Partners works with high-achieving hearing healthcare providers who strive for excellence in patient care, professional development, and practice profitability. Learn from us and learn from our community of 1,000 growth-minded members. A true partnership means that all parties are engaged, open-minded, and solution oriented. If that sounds like you, CQ Partners is the perfect fit for your business.
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