In today’s business environment we’re fortunate to have access to a variety of marketing tools that let us communicate easier with our customers and prospects, observe competitors, and scrutinize the market. Many small business owners are competing more effectively using digital media (and extending the value of their traditional marketing efforts). These newer digital tools …
Not so long ago we learned how to “Google it” to learn anything we wanted to know. It was a rapid rise to freedom of information and instant knowledge. Over the years since then there have been shifts in the Google landscape. Many people who wouldn’t even THINK of themselves as technical by nature have …
What if there was something you could do to make marketing for your business easier? Marketing planning and implementation doesn’t have to be a cumbersome process. There are ways to make it easy, through planning, organization, reporting and partnerships with marketing professionals. Just as there are different professionals who work on homes – contractors, electricians, …
There are a handful of excuses that people claim as valid reasons for not creating video. I don’t look good on camera or I don’t like my voice. I don’t have anything valuable to share. I am not popular enough or I am not brave enough I cannot afford to buy video equipment. I just …
Typical Obstacles to Creating Video for Your Website Read More »
Nearly anything you do in life is subject to the principle that you’ll get 80% of your results from 20% of your input. Often referred to as “low-hanging fruit.” Said differently…here are five important marketing problems that can be fixed quickly and make everyone look like geniuses. When you begin using the web to market …
What Can Public Relations Do For Me? A strong and effective public relations plan can build your practice’s reputation and position you in the best light with your community/target audience. With a competitive market especially in the hearing device industry, you need to determine strategies to stand out among your competitors. Incorporating public relations into …
What Is Public Relations and Why Should I Implement It Into My Marketing Plan? Read More »
Want to know more of what not to do with your online presence? Here’s the remainder of our list of 10 do’s and 10 don’ts to keep your online activities on the right track in 2013. Don’t: Hide your contact information away in an obscure spot or buried page. Do: Present your contact information (address, …
Want to know what not to do with your online presence? Here’s a list of 10 do’s and 10 don’ts to keep your online activities on the right track in 2013. Don’t: Build a “bells & whistles” flashy website. Do: Stick to the fundamentals — but it doesn’t have to be boring or utilitarian. Take …
Do you know what you’ll see when you conduct a Google search for your own name? Most of us want to know what kind of information is out there about us and what others are saying about us on the Web. While we may chalk it up to curiosity, or even ego, we should be …
In today’s marketing world, multi-media integration has the potential to be broader, deeper and more powerful than ever before. Instead of looking for “the next shiny object,” or “the silver bullet” (which don’t exist, by the way), think about how you can build a strong marketing presence by leveraging several media outlets – that have …
The Hearing Group: How an Idea Grows into Long-Term Success
In an industry where technology is constantly changing, patient preferences demand new...
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Year-Round Success: Strategies for Nurturing People and Culture
When it comes to running a thriving healthcare business, I’m a firm believer...
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Employee Spotlight: Liz Rutkowski
For nearly five years, Liz Rutkowski has been helping practices succeed...
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CQ Partners works with high-achieving hearing healthcare providers who strive for excellence in patient care, professional development, and practice profitability. Learn from us and learn from our community of 1,000 growth-minded members. A true partnership means that all parties are engaged, open-minded, and solution oriented. If that sounds like you, CQ Partners is the perfect fit for your business.
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