Welcome to 2016! The world has become a show-me-you-know-me marketplace. Meaning, if companies want to keep customers happy and loyal they must first prove just how valuable customers are by making every interaction personal and relevant to their needs. The same is true for prospective customers and your database is full of those! So, how …
The Customer Experience Imperative: Strategies for Relevant Marketing Read More »
Newsletters keep subscribers informed about your business and brand while building a trusted relationship. Many companies produce and distribute newsletters either printed or thru email on a consistent basis. While people understand the importance of it, it’s not always easy to come up with content ideas for them. Content that’s helpful to the subscriber Your …
How Content is Connected to Website Optimization and How to Include it in Your Marketing Strategy! As marketing professionals, we hear questions from our Associates daily regarding how to best reach their target audience. More and more, these questions are focused on digital marketing. How do I get to the top of Google search …
I have spoken with numerous Associates who turn to CQ Partners for help because their current marketing “isn’t working.” When I ask what they have been doing from a marketing perspective, they typically mention direct mail, newspaper and digital marketing activities. While these initiatives are certainly important, the strategy that goes into delivering them in …
When I began my career in marketing over a decade ago, my world was very different. Reflecting upon this time with what I now know, I admit that there was a lot of guesswork, trial and error was often a “strategy,” and the concept of tracking was a “nice to have.” It wasn’t just because …
A Decade of Marketing: a journey through change and transformation Read More »
Not so long ago we learned how to “Google it” to learn anything we wanted to know. It was a rapid rise to freedom of information and instant knowledge. Over the years since then there have been shifts in the Google landscape. Many people who wouldn’t even THINK of themselves as technical by nature have …
What if there was something you could do to make marketing for your business easier? Marketing planning and implementation doesn’t have to be a cumbersome process. There are ways to make it easy, through planning, organization, reporting and partnerships with marketing professionals. Just as there are different professionals who work on homes – contractors, electricians, …
There are a handful of excuses that people claim as valid reasons for not creating video. I don’t look good on camera or I don’t like my voice. I don’t have anything valuable to share. I am not popular enough or I am not brave enough I cannot afford to buy video equipment. I just …
Typical Obstacles to Creating Video for Your Website Read More »
We learned in kindergarten that honesty is the best policy but how many of us actually apply this advice on a daily basis? In a culture that’s increasingly driven by countless forms of communication resulting in 24-hour access with fewer and fewer chances to be ‘off the grid,’ has it become easier to stretch the …
Once you have finally immersed yourself in the digital world with a strong web presence, the next step is to develop a strategy that will drive traffic to your website. Your website represents your practice online and the goal is to get customers from the web to your door. As with every marketing strategy – …
Year-Round Success: Strategies for Nurturing People and Culture
When it comes to running a thriving healthcare business, I’m a firm believer...
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Employee Spotlight: Liz Rutkowski
For nearly five years, Liz Rutkowski has been helping practices succeed...
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Experience the Impact of Reconnect ‘24 (VIDEO)
Relive hearing healthcare’s favorite event! Reconnect ’24 left us ready...
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CQ Partners works with high-achieving hearing healthcare providers who strive for excellence in patient care, professional development, and practice profitability. Learn from us and learn from our community of 1,000 growth-minded members. A true partnership means that all parties are engaged, open-minded, and solution oriented. If that sounds like you, CQ Partners is the perfect fit for your business.
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