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Digital Marketing

Social Media and Blogging: What to post and what to write about.

So you want to write a blog and post on social media? Today’s digital marketing requires more than just a static website. Social media and blogging have become popular ways for practices to boost their online presence. Baby boomers are active on social media and blogging offers a great way to increase your SEO — …

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What You Didn’t Know About Marketing

Every quarter, we conduct ROI reports for Associates who share their marketing results with us. We then compile those results and look at the data from a broader perspective to determine marketing trends in our industry. Here are three interesting insights from our most recent ROI analysis that we all can benefit from. At 87% …

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Common Elements of a Successful Website

Today’s marketing landscape requires a multi-media approach and digital marketing is an ever-growing part of a strong marketing strategy. The Pew Research Center has found that now, more than ever, when people see a direct mail piece or newspaper ad, they are more likely to search for you online to evaluate if your practice seems …

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2017 Marketing Trends – Are you in the know?

[et_pb_section bb_built=”1″ admin_label=”section”][et_pb_row admin_label=”row” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”4_4″][et_pb_text background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.17.3″] With the new year in full swing, it’s important to know about the marketing trends for 2017. Last year we were presented with some big changes to the marketing landscape, particularly with digital marketing. For example, the Rio Olympics and the Presidential Election …

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Three Trends & Tips to Successful Marketing

The CQ Marketing department is here to assist Associates with their marketing efforts and provide recommendations on how to maximize their investment. In addition to the ROI reports that we develop for individual Associates, we compile of a range of hearing industry data to identify marketing trends. Here are three interesting trends that we recognized …

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Online Reviews: WOM Meets the Digital Age

It’s no surprise that word-of-mouth marketing is the most valuable form of marketing that your practice can utilize. People trust the opinions of friends and family when it comes to making purchasing decisions, especially when those decisions impact their overall health and wellness. If your practice has an active referral program in place, then you …

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Marketing Trends You Need to Know.

We all know that marketing can be challenging! At CQ Partners we want to make sure our Associates are getting the most value from their marketing investment. To do that we routinely analyze our customers’ marketing program results. Then, we assess the performance of the individual practice’s efforts against their marketing plan and provide recommendations …

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Increasing Engagement and Strengthening Patient Relationships

A reliable marketing strategy relies on the use of multiple media resources. One of the best ways to reach the baby boomer generation (who may not even be home checking their traditional mail) is through email. Email is highly portable and as such can be checked from wherever they are, even via their smartphone. In …

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Marketing Trends You Need to Know.

We all know that marketing can be expensive! At CQ Partners we want to make sure that our Associates are getting the most value from their marketing investment. To do that we routinely analyze our customers’ marketing program results. Then, we assess the performance of the individual practice’s efforts against their marketing plan and provide …

Marketing Trends You Need to Know. Read More »

Digital Marketing is more than just cool tools

In today’s business environment we’re fortunate to have access to a variety of marketing tools that let us communicate easier with our customers and prospects, observe competitors, and scrutinize the market. Many small business owners are competing more effectively using digital media (and extending the value of their traditional marketing efforts). These newer digital tools …

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