Everywhere you look digital communications proliferate. You likely receive several hundred email messages a week, if not each day. Then there’s Twitter, Facebook, LinkedIn, YouTube, Google, Yahoo, Yelp, Amazon, iTunes, eBay, and a plethora of other sites and software all clamoring for your online attention… and, yes, even this blog. Its difficult to believe that […]
The trend towards integrating digital media into one’s marketing plan is definitely on the uptick in the Audiology world and curiosity is piquing regarding social media forums. As I speak with Associates daily, it’s inevitable that questions arise on social media, which is a wonderful! Last year at this time, I was begging business owners
Social Media: 3 Pitfalls [and How to Avoid Them] Read More »
By now, you probably have a pretty good idea of your current target audience’s preferences, characteristics and what makes them tick. But what about the next generation of customers? Your upcoming target audience – the Baby Boomers – is different from the current 65+ market. The defining attitude and lifestyle of the Boomer population (broadly
Not Your Average Techie Read More »
Welcome to a crash course in social media! This post is an exercise in defining social media and some of the popular outlets playing together in the cyber sandbox. Let’s begin with some definitions: Social media includes web- and mobile-based technologies which are used to turn communication into interactive dialogue among organizations, communities, and individuals.
It’s likely you have a website for your business already — statistically speaking, most businesses today have a web presence of some sort. Great! Can you say one way or the other if it is working for you? Is it designed to be informative, does it provide consumers with relevant content, and has it helped
Developing a Business Website Read More »
CQ Partners’ recommended digital marketing strategy is centered on the development of highly relevant and flexible websites built upon a Content Management System (CMS) platform. CMS websites allow the user (Associate) to make routine changes or updates to their own website (e.g.: store hours, employee bios, headshots, newsletters, blog posts, etc.) These sites are rooted
Intro to Digital Marketing Read More »
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Employee Spotlight: Taylor Bredbenner
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Recruiting in Hearing Healthcare: How to Hire and Retain Great Employees
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