Your website is your virtual practice and, today, most often your patients’ first impression of your brand and practice. Nearly 90 percent of consumers conduct online research before making a purchase, which includes visiting a business’s website.* That’s why choosing the right digital partner is vital to your practice’s overall success. It’s important that you …
Can you believe we’re nearly halfway through 2019 already?! It’s important to start thinking ahead about the marketing trends you can expect to emerge or intensify in 2020 so that you’re prepared for their potential impact on the playing field. Below are the three biggest trends that CQ’s marketing experts think you should know about …
You’ve been practicing for years and everyone in town knows who you are, but you’re not increasing the number of patients you help each year. If this describes your practice, you’re not alone! In fact, this is a common concern we hear from our Associates—they’re working hard, feel busy, and yet, the number of patients …
In order for your practice to thrive in 2019, it’s essential that you have a well-rounded, multi-channel marketing plan. This plan should include database outreach to ensure your patients continue to be your patients, traditional media like direct mail, digital marketing which may include PPC, and referral programs—both for patients and your community physicians. If …
As we all know, hearing technology is rapidly advancing, and new products are hitting the market every few months. From a marketing perspective, it’s important for providers to understand their patients’ relationship with technology adoption. Remember, everyone’s relationship with technology is different. Take the iPhone for example: some people will camp outside of an Apple …
You have a website. Today, everyone has a website. So, now what? Does your website blow your competitors’ websites out of the water? Almost every patient journey begins with or includes a Google search. Hopefully, your PPC (Paid Per Click) and SEO game is on point and driving prospects to your website. But how many …
Take Your Website from Good to Great with These 10 Tips Read More »
Whenever practice owners claim their marketing isn’t working, we always respond with the same question: “Are you tracking your marketing activities?” There are so many marketing tools available such as call tracking, Google Analytics, or even our Direct Mail Calculator that can help you be more strategic and deliberate with your marketing efforts. Tracking is …
The Benefits of Tracking Your Marketing Initiatives Read More »
PPC (pay-per-click) advertising is a great digital marketing option for those looking for fresh prospects, especially if your market is flooded with traditional marketing efforts. The problem is that online marketing efforts can be difficult to track in the office. Some people will simply say “Google” or “I saw your website” when you ask them …
The digital marketing landscape can be an intimidating space for some. New ways to advertise products, connect with customers, and promote your brand online seem to be cropping up every day. So where should hearing healthcare practices be focusing their time and effort when it comes to social media platforms? A recent study from Clutch …
Many of the practices that I speak to assume marketing is centered around bringing in new people. While that is a key component, that is not all that marketing is. The definition of marketing provided by the American Marketing Association states: “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and …
Database = More Qualified Leads: The Who, Why & How Read More »
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CQ Partners works with high-achieving hearing healthcare providers who strive for excellence in patient care, professional development, and practice profitability. Learn from us and learn from our community of 1,000 growth-minded members. A true partnership means that all parties are engaged, open-minded, and solution oriented. If that sounds like you, CQ Partners is the perfect fit for your business.
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