An effective website should be the primary tool in your overall digital marketing plan. It must be a brand-consistent portal that attracts patients, differentiates your practice, and enhances your reputation. As such, the primary method of conveying these objectives to prospective (and current) customers is via content. But, make no mistake; this should not be …
Owning a business can be heaven. Freedom to call your own shots, manage your own risk, live by your values, and spit in the eye of all those who said you’d never be able to do it. Owning a business can also be hell. Endless hours, time spent on tasks you don’t enjoy and aren’t …
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Want to know more of what not to do with your online presence? Here’s the remainder of our list of 10 do’s and 10 don’ts to keep your online activities on the right track in 2013. Don’t: Hide your contact information away in an obscure spot or buried page. Do: Present your contact information (address, …
It’s a great feeling when you get positive feedback in life. Whether it’s kudos on a job well done, a compliment on the way you look or a ‘thank you’ for a good deed accomplished. The same feeling applies to your practice, except it doesn’t have to be a passing note of gratitude. Testimonials are …
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In today’s marketing world, multi-media integration has the potential to be broader, deeper and more powerful than ever before. Instead of looking for “the next shiny object,” or “the silver bullet” (which don’t exist, by the way), think about how you can build a strong marketing presence by leveraging several media outlets – that have …
Everywhere you look digital communications proliferate. You likely receive several hundred email messages a week, if not each day. Then there’s Twitter, Facebook, LinkedIn, YouTube, Google, Yahoo, Yelp, Amazon, iTunes, eBay, and a plethora of other sites and software all clamoring for your online attention… and, yes, even this blog. Its difficult to believe that …
The trend towards integrating digital media into one’s marketing plan is definitely on the uptick in the Audiology world and curiosity is piquing regarding social media forums. As I speak with Associates daily, it’s inevitable that questions arise on social media, which is a wonderful! Last year at this time, I was begging business owners …
Social Media: 3 Pitfalls [and How to Avoid Them] Read More »
Welcome to a crash course in social media! This post is an exercise in defining social media and some of the popular outlets playing together in the cyber sandbox. Let’s begin with some definitions: Social media includes web- and mobile-based technologies which are used to turn communication into interactive dialogue among organizations, communities, and individuals. …
The Hearing Group: How an Idea Grows into Long-Term Success
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Year-Round Success: Strategies for Nurturing People and Culture
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Employee Spotlight: Liz Rutkowski
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CQ Partners works with high-achieving hearing healthcare providers who strive for excellence in patient care, professional development, and practice profitability. Learn from us and learn from our community of 1,000 growth-minded members. A true partnership means that all parties are engaged, open-minded, and solution oriented. If that sounds like you, CQ Partners is the perfect fit for your business.
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