Your website is your virtual practice and, today, most often your patients’ first impression of your brand and practice. Nearly 90 percent of consumers conduct online research before making a purchase, which includes visiting a business’s website.* That’s why choosing the right digital partner is vital to your practice’s overall success. It’s important that you […]
10 Questions to Ask Your Website Provider Read More »
A few months ago I wrote about the importance of video in your marketing strategy. There was a time not that long ago when shooting video required expensive equipment and hiring a specialist. Not anymore. Shooting video has never been easier and you have everything you need in your cell phone! Chances are, you’ve already
Adding Video to your Marketing Strategy just got Easier with this Easy to Follow Guide Read More »
You’ve heard the adage “Content is king,” right? Content drives traffic to your website and increases your online presence. So, who or what is the undisputed king of content? That can be answered in one word: Video. Research shows that including video on your website is effective for marketing to your patients and prospects, as
Video: A crucial component to your marketing strategy. Read More »
The CQ Marketing Team recently attended the Philadelphia Digital Summit, a 2-day event focused on all things interactive — websites, SEO, PPC, social media, email marketing, and more! We came back energized (much like our Associates do after CQ’s annual Convention) and want to share some core findings to help you refine your digital marketing
Top Trends in Digital Marketing Read More »
The CQ Marketing department is here to assist Associates with their marketing efforts and provide recommendations on how to maximize their investment. In addition to the ROI reports that we develop for individual Associates, we compile of a range of hearing industry data to identify marketing trends. Here are three interesting trends that we recognized
Three Trends & Tips to Successful Marketing Read More »
A reliable marketing strategy relies on the use of multiple media resources. One of the best ways to reach the baby boomer generation (who may not even be home checking their traditional mail) is through email. Email is highly portable and as such can be checked from wherever they are, even via their smartphone. In
Increasing Engagement and Strengthening Patient Relationships Read More »
When I began my career in marketing over a decade ago, my world was very different. Reflecting upon this time with what I now know, I admit that there was a lot of guesswork, trial and error was often a “strategy,” and the concept of tracking was a “nice to have.” It wasn’t just because
A Decade of Marketing: a journey through change and transformation Read More »
Not so long ago we learned how to “Google it” to learn anything we wanted to know. It was a rapid rise to freedom of information and instant knowledge. Over the years since then there have been shifts in the Google landscape. Many people who wouldn’t even THINK of themselves as technical by nature have
Even the Changes are Changing Read More »
We learned in kindergarten that honesty is the best policy but how many of us actually apply this advice on a daily basis? In a culture that’s increasingly driven by countless forms of communication resulting in 24-hour access with fewer and fewer chances to be ‘off the grid,’ has it become easier to stretch the
Honesty In Online Communication Read More »
Once you have finally immersed yourself in the digital world with a strong web presence, the next step is to develop a strategy that will drive traffic to your website. Your website represents your practice online and the goal is to get customers from the web to your door. As with every marketing strategy –
Boost Your Brand with Social Media Read More »
Exploring Audiology Externs: Building Your Talent Pipeline
Employment of audiologists is projected to grow 11% from 2023 to 2033.
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Strategic Planning for 2025: Gain Quality Hearing Healthcare Leads
Not all patient leads are created equal, and when planning for 2025, it’s important to...
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Building Awareness for Your Hearing Healthcare Brand: Community Outreach
Discover how to make your brand known by that specific group of people...
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CQ Partners works with high-achieving hearing healthcare providers who strive for excellence in patient care, professional development, and practice profitability. Learn from us and learn from our community of 1,000 growth-minded members. A true partnership means that all parties are engaged, open-minded, and solution oriented. If that sounds like you, CQ Partners is the perfect fit for your business.
CQ Partners | 225 Wilmington West Chester Pike Suite 300, Chadds Ford, PA 19317 | 800-984-3272
