digital marketing

10 Digital Marketing Do’s and Don’ts for Audiology and ENT Practices

Boost Visibility, Build Trust, and Sell More Hearing Aids For private audiology and ENT practices, digital marketing isn’t just about visibility, it’s about driving real outcomes, like more appointments, more evaluations, and more hearing aid sales. Patients are researching their hearing health online. They’re comparing providers, reading reviews, and deciding where to go before they […]

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CQ Partners’ Top 6 Website Best Practices for Audiology Practice Growth

Blogs, Digital Marketing, Uncategorized / CQ Partners

Your website is more than just your practices first impression—it’s one of the most important tools for driving patient growth. At CQ Partners, our #1 goal is to create successful Audiology and ENT websites that make it easy for patients to schedule appointments. A slow, confusing, or outdated site can drive visitors away before they

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How Digital Marketing Gets More Patients into Your Practice

Digital Marketing, Lead Generation, Marketing Trends, Strategy, Video / Joseph Hogan

In 2023, most practice owners would agree that they’ve seen their patients become more tech savvy than ever before. These patients are using their cell phones and computers to do just about everything, so how can we make sure to meet them where they are, and get them to ultimately make an appointment? A strong

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Practice Differentiation: Seven Areas of Best Practice

Business Development, Clinical, Community Outreach, Patient Experience / Heather Carter and Hannah Millstine

The most important asset you have as a business owner/administrator is the people that work for you and the brand that you create to support your patients. The question we’re asked most often as practice consultants is “How can we set our practice apart from our competition and protect ourselves from industry disruptors?” Below are

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Patient Trust: Why It’s Important and Five Ways to Build It

Clinical, Communication / Leah Breuers

According to the FBI, millions of elderly Americans fall victim to some type of financial scam or confidence scheme every year. If that’s not enough cause for concern, they’re being inundated by industry disrupters—managed care, discount plans, big boxes, and OTC (Bose and Apple)—after spending more than a year in isolation, fearing for their health

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21 Social Media Posts to Share Right Now

Communication, Content, Digital Marketing, Marketing Trends, Social Media, Strategy / CQ Partners

Having to consistently create relevant and engaging social media content isn’t easy. Trust me, I know. So, before I go any further, let me offer a few pieces of advice on how to make it easier: Plan ahead: Create a social media calendar and plan out your content at least a month in advance (while

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10 Questions to Ask Your Website Provider

Digital Marketing / CQ Partners

Your website is your virtual practice and, today, most often your patients’ first impression of your brand and practice. Nearly 90 percent of consumers conduct online research before making a purchase, which includes visiting a business’s website.* That’s why choosing the right digital partner is vital to your practice’s overall success. It’s important that you

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Facebook 101: Navigating Posts, Boosted Posts, and Facebook Ads

Digital Marketing, Lead Generation, Marketing Trends, Social Media, Strategy / Ethan Bruno

As Facebook has grown over the years into a rich platform for marketers and clinics to advertise and promote their services, it has segmented into three separate pathways for promotion. So what’s the difference between the three pathways: regular posts, boosted posts, and Facebook ads? Facebook Feed Posts Regular Facebook Feed posts consist of updates and

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Best Practices for Tracking PPC Leads

Digital Marketing, Lead Generation, Marketing ROI, PPC, Results, Strategy, Tracking, Websites / CQ Partners

PPC (pay-per-click) advertising is a great digital marketing option for those looking for fresh prospects, especially if your market is flooded with traditional marketing efforts. The problem is that online marketing efforts can be difficult to track in the office. Some people will simply say “Google” or “I saw your website” when you ask them

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Adding Video to your Marketing Strategy just got Easier with this Easy to Follow Guide

Communication, Digital Marketing, Video / Rolando Corpus

A few months ago I wrote about the importance of video in your marketing strategy. There was a time not that long ago when shooting video required expensive equipment and hiring a specialist. Not anymore. Shooting video has never been easier and you have everything you need in your cell phone! Chances are, you’ve already

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