It’s well known that today’s business needs to have a strong online presence to compete in our digital world. In the hearing healthcare world, our demographic is getting more tech-savvy than ever. Many younger baby boomers have used computers through much of their adult lives and nearly 80% of baby boomers use Facebook.
However, it’s not enough to simply have a website or Facebook page. Not only do you need to have an online presence, but you also need to have a positive one. You need a system of strategies to build trust with the search engines and connect with current and potential patients in your market.
These four keys to managing your online presence are essential to making a good impression on anyone who interacts with your practice online.
It’s important to make sure your business is represented accurately across all access points online. In fact, finding incorrect information about a business would stop 63% of customers from using that business. Make sure your business hours, locations, directions, contact info, and policies are up to date across your website, Google Business Profile, Healthy Hearing Profile, and other online directories.
Building credibility as the expert in your field is important for users as well as search engines. With this in mind, it is important that you create relevant content based on what users are searching for in your area. Writing and sharing articles and blog posts not only show users you are an expert in hearing healthcare, but creates trust within search engines and boosts your overall SEO ranking. Sharing this relevant information on social media also helps build your credibility as a business.
3. Customer Experience
Your website and social media pages are the perfect place to showcase the quality of your care. Utilizing videos and professional photos online gives the user a glimpse into what experience they can expect.
And reviews matter. 90% of people read online reviews before visiting a business. However, 73% of consumers think that reviews older than three months aren’t relevant. It’s important to have a process for requesting new reviews from your happy patients. Setting weekly/month review reminders can help generate fresh reviews. Don’t let the fear of bad reviews stop you from asking for them. In fact, responding to bad reviews gives you a chance to show your professionalism and turn a negative situation into a positive one.
It’s important for your practice to be easy to find. Here are the most important channels for your business:
- A modern responsive website that is consistently optimized for SEO best practices.
- A Google Business listing that has accurate information and up to date reviews.
- A social media presence with recent posts and responses to comments and direct messages.
A quick way to boost your website’s visibility is through search engine and social media advertising. It’s the only way to guarantee you are being seen on page one of the search engine results page (SERP) in your area. Senior and boomer demos often use Bing search and browse Facebook. Advertise where your demographic is.
Managing the online presence of your practice may seem overwhelming, but you will be set up for success with the right digital strategy. At CQ Partners, we help you identify your ideal solutions and we always work with you closely to ensure you are getting the most out of your digital investment.