planning 2 | CQ Partners

Honesty In Online Communication

1 Comment / Blogs, Content, Digital Marketing, Email, Loyalty, Social Media, Strategy / CQ Partners

We learned in kindergarten that honesty is the best policy but how many of us actually apply this advice on a daily basis? In a culture that’s increasingly driven by countless forms of communication resulting in 24-hour access with fewer and fewer chances to be ‘off the grid,’ has it become easier to stretch the […]

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Boost Your Brand with Social Media

1 Comment / Content, Digital Marketing, Social Media, Strategy, Websites / CQ Partners

Once you have finally immersed yourself in the digital world with a strong web presence, the next step is to develop a strategy that will drive traffic to your website. Your website represents your practice online and the goal is to get customers from the web to your door. As with every marketing strategy –

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Seasonal Advertising

Content, Direct Mail, Inserts, Management, Page Ads, Strategy, Traditional Marketing / CQ Partners

Most of us live our lives on a fairly regimented schedule – waking up at a certain time each weekday for work, getting the family together for dinner around the same time in the evening, trying to attend a workout class at a certain time on the weekends and preparing for upcoming holidays with planning

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The Value of the Experience

1 Comment / Loyalty, Results, Strategy / CQ Partners

All of today’s shopping, dining and entertainment experiences are just that – experiences. It’s more important than ever to engage customers and tether them to your distinct brand – what makes you different from your competition down the street or a purchase made online? The answer to this question – and the way it’s conveyed

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Superheroes and Ice Cream Flavors

Direct Mail, Results, Strategy, Tracking, Traditional Marketing / CQ Partners

We live in a world with so many choices. Some are simple, some complex. The beauty of these choices is that we are able to make decisions based on our preferences. Take a moment to decide if you prefer: Batman or Superman Chocolate or Vanilla Coffee or Tea Dogs or Cats Mac or PC All

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List Generation: Buying vs. Building

1 Comment / Baby Boomers, Direct Mail, Email, Generational Marketing, Inserts, Loyalty, Management, Page Ads, Results, Strategy, Traditional Marketing / CQ Partners

With any marketing strategy, it’s imperative to make sure you are targeting the right audience. Development of target names and addresses, known as list generation, should be a priority in your planning and implementation strategy. After all, if you don’t reach your intended audience, how will you generate sales? But when attempting to reach this

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What Is Public Relations and Why Should I Implement It Into My Marketing Plan?

Branding, Content, Public Relations (PR), SEO, Strategy, Testimonials / Jerry DeRosa

What Can Public Relations Do For Me? A strong and effective public relations plan can build your practice’s reputation and position you in the best light with your community/target audience. With a competitive market especially in the hearing device industry, you need to determine strategies to stand out among your competitors. Incorporating public relations into

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Conferences, Tradeshows and Seminars:Maximizing Your Value

Management, Traditional Marketing / CQ Partners

Each year, across every industry, there are numerous tradeshows, conferences, seminars and meetings that can help you run your business. When you attend an event related to your area of expertise, you get opportunities to communicate with nationally known leaders of your profession; meet colleagues you recognize by reputation, through industry articles and case studies;

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Integrated, Organized and Educated Marketing

Baby Boomers, Generational Marketing, Results, Strategy, Traditional Marketing / CQ Partners

Every marketing plan should start with an overarching, ‘big picture’ strategy to ensure the correct audience is being targeted, the budget is being used wisely across mediums that produce opportunities and everyone within your business is privy to and educated on how to capitalize on the marketing efforts. Integrated Marketing When approaching your marketing plan,

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How Great is Your Practice? Let Customers be Your Biggest Fans!

1 Comment / Baby Boomers, Direct Mail, Generational Marketing, Inserts, Page Ads, Public Relations (PR), Strategy, Testimonials, Traditional Marketing, Websites / CQ Partners

It’s a great feeling when you get positive feedback in life. Whether it’s kudos on a job well done, a compliment on the way you look or a ‘thank you’ for a good deed accomplished. The same feeling applies to your practice, except it doesn’t have to be a passing note of gratitude. Testimonials are

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