Most of us live our lives on a fairly regimented schedule – waking up at a certain time each weekday for work, getting the family together for dinner around the same time in the evening, trying to attend a workout class at a certain time on the weekends and preparing for upcoming holidays with planning […]
Seasonal Advertising Read More »
Many people confuse marketing with advertising or vice versa. While both are important — they are very different. Knowing the difference and doing your homework can put your business on the path to substantial growth. First, a review of the definitions for each and then an explanation of how (and why) marketing and advertising differ
We live in a world with so many choices. Some are simple, some complex. The beauty of these choices is that we are able to make decisions based on our preferences. Take a moment to decide if you prefer: Batman or Superman Chocolate or Vanilla Coffee or Tea Dogs or Cats Mac or PC All
Superheroes and Ice Cream Flavors Read More »
With any marketing strategy, it’s imperative to make sure you are targeting the right audience. Development of target names and addresses, known as list generation, should be a priority in your planning and implementation strategy. After all, if you don’t reach your intended audience, how will you generate sales? But when attempting to reach this
List Generation: Buying vs. Building Read More »
It’s a great feeling when you get positive feedback in life. Whether it’s kudos on a job well done, a compliment on the way you look or a ‘thank you’ for a good deed accomplished. The same feeling applies to your practice, except it doesn’t have to be a passing note of gratitude. Testimonials are
How Great is Your Practice? Let Customers be Your Biggest Fans! Read More »
Welcome to 2013, another year and 365 more opportunities to make marketing work for you. There are many mediums that compete for your overall budget and with all of the options available from direct mail to print to digital, how do you know which marketing tactics are best for your practice? We’ll explore the difference
Marketing in 2013: Active vs. Passive Mediums Read More »
In today’s marketing world, multi-media integration has the potential to be broader, deeper and more powerful than ever before. Instead of looking for “the next shiny object,” or “the silver bullet” (which don’t exist, by the way), think about how you can build a strong marketing presence by leveraging several media outlets – that have
Direct Mail & Digital: Unlikely Allies Read More »
Everywhere you look digital communications proliferate. You likely receive several hundred email messages a week, if not each day. Then there’s Twitter, Facebook, LinkedIn, YouTube, Google, Yahoo, Yelp, Amazon, iTunes, eBay, and a plethora of other sites and software all clamoring for your online attention… and, yes, even this blog. Its difficult to believe that
Is direct mail dead? No, but you need to follow some basic rules to ensure proper care and feeding. There’s a lot you can do to increase the likelihood of getting consistently solid results. Some guidelines for effective direct mail: Write to the people most likely to respond. Your top priority is to present your
Rumor: Direct Mail is Dead Read More »
AirPods and the Rise of OTC Hearing Devices: Accessibility and the Roadblocks Ahead
In recent years, many companies have attempted to enter or...
blog
→
Employee Spotlight: Taylor Bredbenner
After just over one year of working with CQ Partners, Taylor Bredbenner has...
blog
→
Recruiting in Hearing Healthcare: How to Hire and Retain Great Employees
Hiring employees for your hearing healthcare practice in 2025 is no easy task...
blog
→
Home | Business | Operations | Marketing | Partners & Programs | Resources | Member Portal | About
CQ Partners works with high-achieving hearing healthcare providers who strive for excellence in patient care, professional development, and practice profitability. Learn from us and learn from our community of 1,000 growth-minded members. A true partnership means that all parties are engaged, open-minded, and solution oriented. If that sounds like you, CQ Partners is the perfect fit for your business.
CQ Partners | 225 Wilmington West Chester Pike Suite 300, Chadds Ford, PA 19317 | 800-984-3272
