CQ Partners logo

database

Three Easy-to-Keep Resolutions for a Clean Database in 2021

How confident are you that your database is clean? Can you make accurate assessments about your business’s health with the data it contains? If you’re not sure, don’t worry—you’re not alone – not everyone enjoys data crunching, plus, CQ Partners has your back! The importance of a clean database is that it allows your practice …

Three Easy-to-Keep Resolutions for a Clean Database in 2021 Read More »

Increasing Engagement and Strengthening Patient Relationships

A reliable marketing strategy relies on the use of multiple media resources. One of the best ways to reach the baby boomer generation (who may not even be home checking their traditional mail) is through email. Email is highly portable and as such can be checked from wherever they are, even via their smartphone. In …

Increasing Engagement and Strengthening Patient Relationships Read More »

Digital Marketing is more than just cool tools

In today’s business environment we’re fortunate to have access to a variety of marketing tools that let us communicate easier with our customers and prospects, observe competitors, and scrutinize the market. Many small business owners are competing more effectively using digital media (and extending the value of their traditional marketing efforts). These newer digital tools …

Digital Marketing is more than just cool tools Read More »

Lead Generation: What is it and where do I start?

Generating a steady supply of patients and maintaining a full schedule is a critical part in developing a profitable practice. However, we all know it can be a challenging process. Now is the time to reevaluate your business to determine what initiatives are effectively driving traffic to your office and what things you can be …

Lead Generation: What is it and where do I start? Read More »

The Customer Experience Imperative: Strategies for Relevant Marketing

Welcome to 2016! The world has become a show-me-you-know-me marketplace. Meaning, if companies want to keep customers happy and loyal they must first prove just how valuable customers are by making every interaction personal and relevant to their needs. The same is true for prospective customers and your database is full of those! So, how …

The Customer Experience Imperative: Strategies for Relevant Marketing Read More »

The FitBit is Now HIPAA Compliant!

Consumer device manufacturer Fitbit announced that it now supports HIPAA compliance. The changes they made ensure they are aligned with federal compliance standards. What it means though, is that covered entities and business associates can continue to use their devices without compromising personal health information. This announcement highlights the importance of meeting personal privacy regulations, …

The FitBit is Now HIPAA Compliant! Read More »

Top 3 Ways to Bring in Patients

I have spoken with numerous Associates who turn to CQ Partners for help because their current marketing “isn’t working.” When I ask what they have been doing from a marketing perspective, they typically mention direct mail, newspaper and digital marketing activities. While these initiatives are certainly important, the strategy that goes into delivering them in …

Top 3 Ways to Bring in Patients Read More »

Building Relationships Will Build Your Business

All too often, business owners make the mistake of focusing solely on transactional marketing. This form of marketing takes a “one and done” approach and emphasizes the short-term goal of a single sale. Some business owners fall into the routine of running an ad or dropping a mailer with the sole intent of attracting “new” …

Building Relationships Will Build Your Business Read More »