database 2 | CQ Partners

List Generation: Buying vs. Building

1 Comment / Baby Boomers, Direct Mail, Email, Generational Marketing, Inserts, Loyalty, Management, Page Ads, Results, Strategy, Traditional Marketing / CQ Partners

With any marketing strategy, it’s imperative to make sure you are targeting the right audience. Development of target names and addresses, known as list generation, should be a priority in your planning and implementation strategy. After all, if you don’t reach your intended audience, how will you generate sales? But when attempting to reach this […]

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Integrated, Organized and Educated Marketing

Baby Boomers, Generational Marketing, Results, Strategy, Traditional Marketing / CQ Partners

Every marketing plan should start with an overarching, ‘big picture’ strategy to ensure the correct audience is being targeted, the budget is being used wisely across mediums that produce opportunities and everyone within your business is privy to and educated on how to capitalize on the marketing efforts. Integrated Marketing When approaching your marketing plan,

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Rumor: Direct Mail is Dead

Content, Direct Mail, Results, Traditional Marketing / Jerry DeRosa

Is direct mail dead? No, but you need to follow some basic rules to ensure proper care and feeding. There’s a lot you can do to increase the likelihood of getting consistently solid results. Some guidelines for effective direct mail: Write to the people most likely to respond. Your top priority is to present your

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