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Automate Your Marketing

What if there was something you could do to make marketing for your business easier? Marketing planning and implementation doesn’t have to be a cumbersome process. There are ways to make it easy, through planning, organization, reporting and partnerships with marketing professionals. Just as there are different professionals who work on homes – contractors, electricians, …

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Marketing in 2013: Active vs. Passive Mediums

Welcome to 2013, another year and 365 more opportunities to make marketing work for you. There are many mediums that compete for your overall budget and with all of the options available from direct mail to print to digital, how do you know which marketing tactics are best for your practice? We’ll explore the difference …

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Direct Mail & Digital: Unlikely Allies

In today’s marketing world, multi-media integration has the potential to be broader, deeper and more powerful than ever before. Instead of looking for “the next shiny object,” or “the silver bullet” (which don’t exist, by the way), think about how you can build a strong marketing presence by leveraging several media outlets – that have …

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Calling All Smart Marketers (who dig data and like saving money)!

As a consumer, I want to know that I’m getting the best “bang for my buck.” Before any big purchase, you can be sure I’ll turn to consumer reports and reviews on the Internet and do some homework on what fits my needs, lifestyle and budget. On a much bigger scale, business owners need to …

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