When I began my career in marketing over a decade ago, my world was very different. Reflecting upon this time with what I now know, I admit that there was a lot of guesswork, trial and error was often a “strategy,” and the concept of tracking was a “nice to have.” It wasn’t just because […]
A Decade of Marketing: a journey through change and transformation Read More »
What if there was something you could do to make marketing for your business easier? Marketing planning and implementation doesn’t have to be a cumbersome process. There are ways to make it easy, through planning, organization, reporting and partnerships with marketing professionals. Just as there are different professionals who work on homes – contractors, electricians,
Automate Your Marketing Read More »
We learned in kindergarten that honesty is the best policy but how many of us actually apply this advice on a daily basis? In a culture that’s increasingly driven by countless forms of communication resulting in 24-hour access with fewer and fewer chances to be ‘off the grid,’ has it become easier to stretch the
Honesty In Online Communication Read More »
Once you have finally immersed yourself in the digital world with a strong web presence, the next step is to develop a strategy that will drive traffic to your website. Your website represents your practice online and the goal is to get customers from the web to your door. As with every marketing strategy –
Boost Your Brand with Social Media Read More »
Most of us live our lives on a fairly regimented schedule – waking up at a certain time each weekday for work, getting the family together for dinner around the same time in the evening, trying to attend a workout class at a certain time on the weekends and preparing for upcoming holidays with planning
Seasonal Advertising Read More »
CQ Associates see the value of marketing and how it is a necessity in order for their practice to grow. Incorporating marketing initiatives into your business development strategy is just the first step towards a successful marketing strategy. In order for your marketing to be truly effective, not only do you need a solid plan
Is Your Marketing Working For You? Read More »
All of today’s shopping, dining and entertainment experiences are just that – experiences. It’s more important than ever to engage customers and tether them to your distinct brand – what makes you different from your competition down the street or a purchase made online? The answer to this question – and the way it’s conveyed
The Value of the Experience Read More »
Many people confuse marketing with advertising or vice versa. While both are important — they are very different. Knowing the difference and doing your homework can put your business on the path to substantial growth. First, a review of the definitions for each and then an explanation of how (and why) marketing and advertising differ
We live in a world with so many choices. Some are simple, some complex. The beauty of these choices is that we are able to make decisions based on our preferences. Take a moment to decide if you prefer: Batman or Superman Chocolate or Vanilla Coffee or Tea Dogs or Cats Mac or PC All
Superheroes and Ice Cream Flavors Read More »
With any marketing strategy, it’s imperative to make sure you are targeting the right audience. Development of target names and addresses, known as list generation, should be a priority in your planning and implementation strategy. After all, if you don’t reach your intended audience, how will you generate sales? But when attempting to reach this
List Generation: Buying vs. Building Read More »
Take Control of Your Patient Acquisition:
We sat down with Peter McMahon, BC-HIS, CEO of Hearing Aid Consultants of CNY,...
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Employee Spotlight: Katlyn Paskorz
With a passion for creativity, collaboration, and continuous learning, Katlyn Paskorz...
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Employee Spotlight: Genevieve Brodie
As one of CQ Partners’ talented account executives, Genevieve Brodie has been...
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CQ Partners works with high-achieving hearing healthcare providers who strive for excellence in patient care, professional development, and practice profitability. Learn from us and learn from our community of 1,000 growth-minded members. A true partnership means that all parties are engaged, open-minded, and solution oriented. If that sounds like you, CQ Partners is the perfect fit for your business.
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