marketing ROI

Define a Winning Business Strategy with Our Four Elements of C-A-R-E

Business Development, Digital Marketing, Lead Generation, Patient Experience, Traditional Marketing / By Ridgely Samuel

Industry influencers are creating a defining moment for hearing healthcare businesses. Will yours be among those that rise to the challenge and thrive? When you combine the economic decline created by the pandemic last year with the increasing presence and influence of Third Party Administrators (TPAs) and brand-name OTC options, it’s easy to get overwhelmed …

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Three Easy-to-Keep Resolutions for a Clean Database in 2021

Marketing ROI, Results, Tracking / By Laura Kegelman

How confident are you that your database is clean? Can you make accurate assessments about your business’s health with the data it contains? If you’re not sure, don’t worry—you’re not alone – not everyone enjoys data crunching, plus, CQ Partners has your back! The importance of a clean database is that it allows your practice …

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The Importance of a Multi-Faceted Marketing Approach

Digital Marketing, Lead Generation, Marketing ROI, Marketing Trends, Traditional Marketing / By CQ Partners

Have you ever completed a new marketing campaign (whether it be direct mail, newspaper ad, or Facebook ad) and you’re waiting for the phone to ring, but it just doesn’t? Or maybe the phone does ring, you set a few appointments and sell a couple of units, but it’s not nearly what you expected for …

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10 Questions to Ask Your Website Provider

Digital Marketing / By CQ Partners

Your website is your virtual practice and, today, most often your patients’ first impression of your brand and practice. Nearly 90 percent of consumers conduct online research before making a purchase, which includes visiting a business’s website.* That’s why choosing the right digital partner is vital to your practice’s overall success. It’s important that you …

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Nine Marketing ROI Stats That Might Surprise You

Digital Marketing, Marketing ROI, Tracking, Traditional Marketing / By Laura Kegelman

Is your marketing working? In other words, is it generating business in a profitable way? If your answer is “no” or “I don’t know,” then read on to find out why it’s important to have a clear understanding of your marketing return on investment (ROI) and its impact on your business. First, let’s define marketing …

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Database = More Qualified Leads: The Who, Why & How

Communication, Content, Lead Generation, Loyalty, Marketing Trends, Results, Strategy, Tracking / By CQ Partners

Many of the practices that I speak to assume marketing is centered around bringing in new people. While that is a key component, that is not all that marketing is. The definition of marketing provided by the American Marketing Association states: “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and …

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Marketing Trends You Need to Know.

Digital Marketing, Direct Mail, Inserts, Page Ads, Planning, Results, Strategy, Tracking, Traditional Marketing, Websites / By CQ Partners

We all know that marketing can be challenging! At CQ Partners we want to make sure our Associates are getting the most value from their marketing investment. To do that we routinely analyze our customers’ marketing program results. Then, we assess the performance of the individual practice’s efforts against their marketing plan and provide recommendations …

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