Owning a business can be heaven. Freedom to call your own shots, manage your own risk, live by your values, and spit in the eye of all those who said you’d never be able to do it. Owning a business can also be hell. Endless hours, time spent on tasks you don’t enjoy and aren’t …
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What Can Public Relations Do For Me? A strong and effective public relations plan can build your practice’s reputation and position you in the best light with your community/target audience. With a competitive market especially in the hearing device industry, you need to determine strategies to stand out among your competitors. Incorporating public relations into …
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Want to know more of what not to do with your online presence? Here’s the remainder of our list of 10 do’s and 10 don’ts to keep your online activities on the right track in 2013. Don’t: Hide your contact information away in an obscure spot or buried page. Do: Present your contact information (address, …
Want to know what not to do with your online presence? Here’s a list of 10 do’s and 10 don’ts to keep your online activities on the right track in 2013. Don’t: Build a “bells & whistles” flashy website. Do: Stick to the fundamentals — but it doesn’t have to be boring or utilitarian. Take …
Do you know what you’ll see when you conduct a Google search for your own name? Most of us want to know what kind of information is out there about us and what others are saying about us on the Web. While we may chalk it up to curiosity, or even ego, we should be …
Everywhere you look digital communications proliferate. You likely receive several hundred email messages a week, if not each day. Then there’s Twitter, Facebook, LinkedIn, YouTube, Google, Yahoo, Yelp, Amazon, iTunes, eBay, and a plethora of other sites and software all clamoring for your online attention… and, yes, even this blog. Its difficult to believe that …
Why do your customers come to you? What do they really want when they wake up in the morning? In the early days of Priceline, a group of the founding executives discussed the fact that they were not selling airline tickets for a living. No, they existed to help get you to your sister’s wedding, …
You should know this term, especially if you’ve worked with the CQ Marketing team, it’s Call to Action. We are relentless in our push to not only include a call to action (CTA) but to ensure it’s the strongest possible message you can tolerate. Creating a compelling call to action, one that cannot be ignored, …
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They are the Holy Grail of business and industry. The proverbial tsunami of customers that will likely reshape and redefine our industry. Much the same as they have with so many other business categories, media channels, and lifestyle options they’ve already encountered. New attitudes, new lifestyles, new opportunities The mature market (broadly defined as consumers …
Ask JC Penney if they got it right. For the last 8 months they’ve invested buckets of cash on “re-establishing their brand” – whatever that entails. Call it an experiment, call it ill-advised, call it what you will, there’s a lesson in this experience for us. Focus your marketing investments on those activities that will …
Year-Round Success: Strategies for Nurturing People and Culture
When it comes to running a thriving healthcare business, I’m a firm believer...
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Employee Spotlight: Liz Rutkowski
For nearly five years, Liz Rutkowski has been helping practices succeed...
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Experience the Impact of Reconnect ‘24 (VIDEO)
Relive hearing healthcare’s favorite event! Reconnect ’24 left us ready...
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CQ Partners works with high-achieving hearing healthcare providers who strive for excellence in patient care, professional development, and practice profitability. Learn from us and learn from our community of 1,000 growth-minded members. A true partnership means that all parties are engaged, open-minded, and solution oriented. If that sounds like you, CQ Partners is the perfect fit for your business.
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