response 2 | CQ Partners

Social Media: 3 Pitfalls [and How to Avoid Them]

1 Comment / Blogs, Digital Marketing, Email, Results, SEO, Social Media, Strategy, Websites / By CQ Partners

The trend towards integrating digital media into one’s marketing plan is definitely on the uptick in the Audiology world and curiosity is piquing regarding social media forums. As I speak with Associates daily, it’s inevitable that questions arise on social media, which is a wonderful! Last year at this time, I was begging business owners …

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6 Ways to Improve the Performance of Your Direct Marketing

Direct Mail, Generational Marketing, Page Ads, Results, Traditional Marketing / By Jerry DeRosa

You should know this term, especially if you’ve worked with the CQ Marketing team, it’s Call to Action. We are relentless in our push to not only include a call to action (CTA) but to ensure it’s the strongest possible message you can tolerate. Creating a compelling call to action, one that cannot be ignored, …

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Want to improve your business? Read.

1 Comment / Management, Results, Strategy / By CQ Partners

Because you are reading this, it’s indicative of your passion for information and “knowledge is power” mindset. It also shows that you understand your competitive advantage! Many people view themselves as overly busy, stretched-too-thin business owners and leaders, who often don’t allow themselves the luxury of reading for business, pleasure, or at all. Wouldn’t your …

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Calling All Smart Marketers (who dig data and like saving money)!

Direct Mail, Inserts, Management, Page Ads, Results, Tracking, Traditional Marketing / By CQ Partners

As a consumer, I want to know that I’m getting the best “bang for my buck.” Before any big purchase, you can be sure I’ll turn to consumer reports and reviews on the Internet and do some homework on what fits my needs, lifestyle and budget. On a much bigger scale, business owners need to …

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Rumor: Direct Mail is Dead

Content, Direct Mail, Results, Traditional Marketing / By Jerry DeRosa

Is direct mail dead? No, but you need to follow some basic rules to ensure proper care and feeding. There’s a lot you can do to increase the likelihood of getting consistently solid results. Some guidelines for effective direct mail: Write to the people most likely to respond. Your top priority is to present your …

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