Occasionally, we encounter a practice that comments “our marketing isn’t working.” So, the first question we ask is “are you tracking your marketing activities?” All too often practices forget that there is still more work to be done even after a marketing initiative or event has come and gone. Executing a successful marketing plan requires …
The Importance of Tracking Your Marketing Efforts Read More »
Most of us start the day raring to go – energized after our first cup of coffee, ready to tackle the day’s activities and anything that comes our way! Even though we may have the best of intentions and believe that we are expressing ourselves positively in front of customers, plus offering the best in …
The CQ Marketing department is here to assist Associates with their marketing efforts and provide recommendations on how to maximize their investment. In addition to the ROI reports that we develop for individual Associates, we compile of a range of hearing industry data to identify marketing trends. Here are three interesting trends that we recognized …
We live in a world with so many choices. Some are simple, some complex. The beauty of these choices is that we are able to make decisions based on our preferences. Take a moment to decide if you prefer: Batman or Superman Chocolate or Vanilla Coffee or Tea Dogs or Cats Mac or PC All …
With any marketing strategy, it’s imperative to make sure you are targeting the right audience. Development of target names and addresses, known as list generation, should be a priority in your planning and implementation strategy. After all, if you don’t reach your intended audience, how will you generate sales? But when attempting to reach this …
Each year, across every industry, there are numerous tradeshows, conferences, seminars and meetings that can help you run your business. When you attend an event related to your area of expertise, you get opportunities to communicate with nationally known leaders of your profession; meet colleagues you recognize by reputation, through industry articles and case studies; …
Conferences, Tradeshows and Seminars:Maximizing Your Value Read More »
Every marketing plan should start with an overarching, ‘big picture’ strategy to ensure the correct audience is being targeted, the budget is being used wisely across mediums that produce opportunities and everyone within your business is privy to and educated on how to capitalize on the marketing efforts. Integrated Marketing When approaching your marketing plan, …
Welcome to 2013, another year and 365 more opportunities to make marketing work for you. There are many mediums that compete for your overall budget and with all of the options available from direct mail to print to digital, how do you know which marketing tactics are best for your practice? We’ll explore the difference …
Since the holiday season is upon us, I began thinking that if I could give a marketing themed gift to all of our Associates, what would I choose? [Yes, these are the types of thoughts a marketing nerd has on a daily basis!] One of the most important components to any marketing plan is the …
“People who don’t take risks make about two big mistakes a year. People who do take risks generally make about two big mistakes per year.” – Peter Druker
On my way to Atlanta this week for on business, I started thinking about fear. For me, fear of flying is right up there at the top. And for the masses, there are so many fears that there are even scientific names for them: arachnophobia (fear of spiders), coulrophobia (fear of clowns), acrophobia (fear of heights) and even panphobia (the fear of everything). Luckily fear of marketing isn’t widespread enough to justify an official name!
But what about those business owners that are “afraid of marketing?” I’ve seen it time and time again across different industries where decision makers are so consumed by fear of marketing that they don’t do anything; they let fear take over and paralyze their otherwise good business instincts. They are so afraid to make “the wrong choice” that no choice and no momentum is the outcome. Peter Drucker, influential writer and management consultant, said, “People who don’t take risks make about two big mistakes a year. People who do take risks generally make about two big mistakes per year.” The question is not will you make a mistake – at some point you will – the question is, what’s the alternative? Do you invest in marketing with a defined strategy and an expected return or do nothing? The choice is yours.
Let’s face it, there are no guarantees in life, but if you don’t get in the game, you’ll certainly never win. What if I told you that trying some form of marketing – even if it’s conservative – will help you grown your business? Seems like a no-brainer, right? But fear of the unknown often holds otherwise savvy and confident business owners back.
A great way to overcome the fear of marketing is to become educated on what works in your industry, holding fast to a frequent and consistent plan and tracking your return on investment (ROI). As humans, we tend to fear what we don’t understand, so educate yourself on marketing and it will become more approachable. Talk to your peers, do some research, consult with a marketing professional (like me!) and read blogs (like you are doing right now!).
For the most part, we confront and overcome our fears. Otherwise, I wouldn’t have sat on a plane this week. And if all else fails, just be brave. It helped me conquer my 30,000 feet jitters!
General questions about marketing? Contact Keara M. Piekanski, AHAA Marketing Manager at kpiekanski@ahaanet.com
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CQ Partners works with high-achieving hearing healthcare providers who strive for excellence in patient care, professional development, and practice profitability. Learn from us and learn from our community of 1,000 growth-minded members. A true partnership means that all parties are engaged, open-minded, and solution oriented. If that sounds like you, CQ Partners is the perfect fit for your business.
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