Staying Ahead with Training and Development
Putting yourself out there in the hearing industry can be an intimidating feat, but it could also be just the thing you need to take your practice, and your career, to the next level. The learning opportunities, team-building benefits, and unique experiences makes attending events like the CQ Sales Intensive and Reconnect ’24 worth it. In our latest member spotlight, Dr. Monica Cramer and Nicola Glover of Listen 2 Life Hearing Center describe their experience at the CQ Sales Intensive, share why they’re excited for Reconnect ’24, and discuss why these events are so important to the health of your practice.
“Don’t be afraid of being vulnerable, because that’s where we find the complete picture of what we are doing and what we can do.” ~ Dr. Monica Cramer, Listen 2 Life Hearing Center
Q&A with Dr. Monica Cramer & Nicola Glover of Listen 2 Life Hearing Center
Practice: Listen 2 Life Hearing Center
Locations: Chalfont, Philadelphia, East Norriton, Oaks, Souderton, Willow Grave PA
Number of locations: 6
Nicola: I love getting to spend time focusing on your skills, but with your team. We’re able to go to a conference, hear other teams, and think, “we should do this.” It creates a lot of inspiration whenever we go. It’s just a neat way to not only grow as a person, but as a practice.
Nicola: The first introduction was signing a waiver for participation, and we were wondering what we got ourselves into.
Monica: In hindsight, signing the waiver made complete sense. Are you willing to be open and to share and to contribute the environment that you are in? It was so easy for us to open up. I don’t know if it was the group we were with plus the facilitators, or if it was just the facilitators encouraging everyone, but they made it comfortable to share everything, whether it was good or bad.
Monica: The thing that I came away with was that the product is the least important thing. We sell as providers and if we can get the patients to buy us as providers and the practice, then the product is the very last thing on that list. If they like us and they like the practice, they’re more likely to have a good experience with the product. Our relationship is the biggest part of the equation.
Monica: I liked connecting with providers from all over. We were East Coast providers at a mostly West Coast conference, which was very different. I don’t know if it would have been different on the East Coast, but we connected with providers, heard them say how their practices are run, and found ways that we can use those little bits of information that we glean from them so we can practice more effectively ourselves and as a team.
Nicola: I think about being able to reconnect with the people we met. At conferences, you often meet people and don’t know if or when you will see them again. It was fun to say “we will see you in February!”
Nicola: We have a lot of different offices, so we’re not all in the same place and we don’t get to come together all the time. It’s fun to get to do events like this and see your team for four full days, which is nice when we do have many moving pieces and places with our clinic.
Nicola: I think sales is sometimes seen as a red flag. We’re health care providers, so I think going into it with knowing it’s not sales in the way that you should always force this product and just sell anyone and everyone. That’s not at all what they mean. They’re version of sales is figuring out how we help more people with the correct approach to their hearing health. I think that is a very important distinction.