92% of businesses surveyed recently by Forrester reported their Sales and Marketing efforts are not tightly aligned. That is, the two efforts do not explicitly share the same goals and strategies within the organization. Couple this insight with an Aberdeen report which reveals that those businesses who claimed tightly aligned Sales and Marketing efforts experienced …
Public Relations, or PR, can mean different things to different people across different industries. In the fashion world, it’s synonymous with parties; in the restaurant industry, it’s grand opening events; for corporations it’s getting the word out about an upcoming philanthropic fundraiser. But how does it relate to you and the many hats you wear …
Public Relations: Beyond the Parties & On a Budget Read More »
Is direct mail dead? No, but you need to follow some basic rules to ensure proper care and feeding. There’s a lot you can do to increase the likelihood of getting consistently solid results. Some guidelines for effective direct mail: Write to the people most likely to respond. Your top priority is to present your …
It’s likely you have a website for your business already — statistically speaking, most businesses today have a web presence of some sort. Great! Can you say one way or the other if it is working for you? Is it designed to be informative, does it provide consumers with relevant content, and has it helped …
CQ Partners’ recommended digital marketing strategy is centered on the development of highly relevant and flexible websites built upon a Content Management System (CMS) platform. CMS websites allow the user (Associate) to make routine changes or updates to their own website (e.g.: store hours, employee bios, headshots, newsletters, blog posts, etc.) These sites are rooted …
A company’s brand is among its most valuable assets. A strong brand — one known for providing quality products, services and solutions that add value — is essential for your company’s ongoing growth and success. Many practices do very little to incorporate their brand assets as a prominent component in ALL of their business efforts. …
As marketers in this day and age we should be aware of the importance and growing pressure to measure and demonstrate marketing’s ROI. A surprising 87% of marketers do not feel confident in their ability to impact the sales forecast of their organizations and 1 out of 5 marketers do not measure their marketing results …
Developing the Audiology Leader of Tomorrow
In the constantly changing world of audiology, how do you establish yourself...
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Unique Content: What it Means for You and Your Patients
What makes a compelling hearing healthcare website? Well, there’s a lot...
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Employee Spotlight: Renee Solum
After nearly 20 years, Renee Solum is as committed and driven as ever to building...
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CQ Partners works with high-achieving hearing healthcare providers who strive for excellence in patient care, professional development, and practice profitability. Learn from us and learn from our community of 1,000 growth-minded members. A true partnership means that all parties are engaged, open-minded, and solution oriented. If that sounds like you, CQ Partners is the perfect fit for your business.
CQ Partners | 225 Wilmington West Chester Pike, Chadds Ford, PA 19317 | 800-984-3272
