Specialty Patient Events

Experience long-term patient growth

Our Specialty Patient Events target your upgrade patients, generate more hearing aid appointments, train your audiology staff, and allow you to sell more hearing aids—all while setting your team up for sustained success.

Help More Patients Hear Their Best—Now!

30 percent graphic
30% of patients upgrade their devices within 2.5 years
45 percent graphic
45% of hearing aid wearers buy their next set from a different provider.

Our specialty patient events are proven reactivation programs designed to reconnect with your current patients and motivate them to make the next step in their hearing health journey or upgrade to their next pair of advanced hearing aids. But they are more than just a one-time event! CQ Partners handles the database outreach, travels to you, and works with your staff to maximize the program before, during, and after the event. Hundreds of practices have participated in these programs and experienced the long-term benefits. There are two different types of specialty events to meet your needs. Share in the tested and proven success and book your event today!

See why providers love it!

A Springboard for Success

Average Monthly Units Prior to Event:
57

Average Monthly Units for 3 Months Following:
80

“We started doing one Upgrade event a year then expanded to twice a year. At our best event, we sold 45 units and made over $100,000.”

Megan Nightingale, Au.D. | Chief Audiologist & Owner Peninsula Hearing, Inc.

On average events yield:

*Based on 2025 net data

Our best event ever yielded:

*2026 data. Based on a 5-Day Event.

You will benefit from a Specialty Patient Event if any one of the following statements is true for you:

Illustration of hands holding a light bulb and a checklist representing the benefits of a Specialty Patient Event

Ready to get started? Book your event today!

Meet Your Experts

Headshot of David White, Hearing Instrument Specialist

David White, HIS

Workshop Consultant

David White has been a licensed Hearing Aid Specialist for 20 years, working in several locations and roles before rejoining CQ Partners in 2025. David proudly served in the Air Force and later the Ohio Air National Guard from 1988 to 2000. Having worked in a variety of settings throughout his career, David’s knowledge, dedication to his patients, and personal experience with hearing loss have grown his passion to help and guide everyone to hear their very best. David continues to increase his knowledge in the field by attending seminars and online courses to keep him current and informed. In his free time, he loves spending time with his wife Amy, enjoys traveling, watching any sport, playing golf, and socializing with friends and family.

Headshot of Guy Halligan, Hearing Instrument Specialist

Guy Halligan, HIS

Digital Technology Consultant

Guy Halligan has been with CQ Partners since 2010. As a hearing healthcare professional and a former practice owner, Guy has a unique understanding of the challenges and goals of today’s practices. He has run hundreds of tested and proven CQ Upgrade events with members and loves seeing the impact it makes on both providers and their patients. Guy is passionate about connecting more individuals in need of hearing care with providers who can help them and he has been doing so successfully as a digital technology consultant for 14 years!

Book your event today!