Omni-Channel Marketing: The Recommended Approach
Relying on direct mail alone isn’t enough. Discover how an omni-channel marketing strategy delivers consistent messaging and doubles your marketing ROI.
June 14, 2017
Archives
Marketing & Patient Acquisition
Three Trends & Tips to Successful Marketing
Direct mail, print ads, and PPC — not all marketing channels work the same way. Learn the latest hearing industry marketing trends and how to act on them today.
December 5, 2016
Getting Ready for Better Hearing and Speech Month
May is Better Hearing and Speech Month — is your practice ready? Discover marketing tactics to raise community awareness and attract new patients all month long.
April 27, 2016
How About LinkedIn?
People don’t buy from brands — they buy from people. Learn how a deliberate LinkedIn strategy helps your practice build credibility, connections, and new business.
April 7, 2014
Typical Obstacles to Creating Video for Your Website
You don’t need expensive equipment or camera confidence. Learn how hearing healthcare professionals can start video marketing with just a smartphone and 30 minutes.
April 1, 2014
Content: Web Marketing’s Holy Grail?
Learn how content marketing for audiology attracts patients, builds trust, and boosts visibility. Start creating content that drives results.
October 16, 2013
What Is Public Relations and Why Should I Implement It Into My Marketing Plan?
Discover how public relations builds credibility, boosts awareness, and helps your business stand out. Start leveraging PR today.
March 29, 2013
How Great is Your Practice? Let Customers be Your Biggest Fans!
Learn how customer testimonials build trust, boost credibility, and increase conversions. Start using them in your marketing today.
January 25, 2013
What Business Are You Really In?
Learn why hearing care is about more than hearing aids. It’s about staying connected and enjoying conversations.
September 27, 2012