Database = More Qualified Leads: The Who, Why & How
68% of database appointments convert to sales. Find out how to segment your patient list and market smarter to the people who already know and trust you.
June 27, 2018
Archives
Operations & Efficiency
SERP, Meta Data, SEM, CTR…what does it all mean?
Understanding digital marketing starts with the language. Get clear, jargon-free definitions of the website and marketing terms your practice needs to know.
March 15, 2018
Master the data, better serve your customers!
Learn how call tracking reveals which campaigns drive phone leads. Capture valuable data, measure results, and optimize your inbound marketing strategy.
November 20, 2017
Seven Things to Consider When You Run Your Next Ad
Strengthen your print advertising strategy with 7 expert tips on ad size, calls-to-action, incentives, and branding that help turn appointments into sales.
September 22, 2017
The Importance of Tracking Your Marketing Efforts
If your marketing isn’t working, are you actually tracking it? Learn how monitoring your marketing efforts reveals hidden gaps and drives better results.
July 27, 2017
Omni-Channel Marketing: The Recommended Approach
Relying on direct mail alone isn’t enough. Discover how an omni-channel marketing strategy delivers consistent messaging and doubles your marketing ROI.
June 14, 2017
The Importance of Customer Surveys
Businesses are 14x more likely to sell to existing patients. Discover how customer surveys reveal loyalty gaps and help your practice deliver world-class care.
June 5, 2017
Three Trends & Tips to Successful Marketing
Direct mail, print ads, and PPC — not all marketing channels work the same way. Learn the latest hearing industry marketing trends and how to act on them today.
December 5, 2016
Marketing Trends You Need to Know.
Most practices overspend on marketing without knowing it. Discover how a comprehensive marketing ROI analysis helps you invest smarter and drive better results.
May 16, 2016
Integrated, Organized and Educated Marketing
Learn how to build a marketing strategy that boosts ROI, targets the right audience, and drives consistent business growth. Get started today.
March 7, 2013