Best Practices for Tracking PPC Leads
From landing pages to call tracking — discover the best practices for tracking your PPC advertising efforts and proving ROI for every marketing dollar spent.
August 8, 2018
Archives
Marketing & Patient Acquisition
SERP, Meta Data, SEM, CTR…what does it all mean?
Understanding digital marketing starts with the language. Get clear, jargon-free definitions of the website and marketing terms your practice needs to know.
March 15, 2018
Advanced Digital Marketing Strategies: SEO vs. PPC
SEO builds long-term visibility. PPC drives leads fast. Learn how combining both digital marketing strategies gives your practice the competitive edge it needs.
January 19, 2017
Intro to Digital Marketing
Learn digital marketing basics, including SEO, SEM, PPC, and website strategies to improve online visibility.
June 7, 2012